The Short Answer: Google and LinkedIn Ads for Indian Exporters
Google Ads and LinkedIn Ads for Indian exporters is the practice of running paid search and professional network campaigns that target verified B2B procurement managers in specific countries, driving them to conversion-optimized landing pages that generate qualified export inquiries. The rule that decides everything: If your ad reaches the wrong person (a consumer, a student, a competitor, a job seeker), you pay the same cost per click as if it reached the actual procurement director at a German automotive OEM. The entire ROI of export advertising hinges on audience precision, not budget size.
| Parameter | Details |
|---|
| Service Name | Google and LinkedIn Ads for Indian Exporters |
| Delivered By | Rasp International (ISO 9001:2015 certified, Agra) |
| Who It Is For | Indian manufacturers, export houses and trading companies who want to generate direct buyer inquiries from specific international markets through paid advertising |
| What You Get | Fully managed Google Search, Google Display and LinkedIn Ads campaigns with market-specific keyword targeting, buyer persona audience building, conversion-optimized landing pages and monthly ROI reporting |
| Core Outcome | Qualified international buyer inquiries at a measurable cost per lead, scalable across markets |
| Minimum Recommended Budget | USD 500 to USD 2,000 per month per market for Google Ads. USD 1,000 to USD 3,000 per month for LinkedIn Ads (LinkedIn’s higher CPC reflects its B2B precision targeting) |
| Campaign Setup Time | 2 to 3 weeks for research, audience building, ad creation and landing page development |
| Where To Start | Contact Rasp International |
Why We Are Writing This
The majority of Indian exporters who attempt Google Ads or LinkedIn Ads for international buyer acquisition fail within 90 days and conclude that “digital advertising does not work for exports.” The actual problem is not the platform. It is the execution. Most export ad campaigns fail because they target broad keywords without geographic restriction (paying for clicks from countries they cannot ship to), send traffic to a generic homepage (not a conversion-optimized landing page), use domestic advertising agencies with zero export market knowledge, and measure success by impressions and clicks instead of qualified inquiries and cost per lead.
Fact checked against Rasp International’s operational data from managing export advertising campaigns across 15+ countries. Last review: September 2026.
Rasp International has managed Google and LinkedIn Ads campaigns for Indian exporters across engineering goods, textiles, food processing, chemicals and handicrafts. Every campaign is measured by one metric only: the cost per qualified buyer inquiry. Not impressions. Not clicks. Not “engagement.” Inquiries from real companies with real purchase intent.
What Google and LinkedIn Ads for Export Markets Actually Involves
Google Ads for exporters is a paid search advertising platform that displays your advertisement to people in specific countries who are actively searching for your product category, administered through the Google Ads platform (ads.google.com). LinkedIn Ads for exporters is a professional network advertising platform that displays your advertisement to people with specific job titles, in specific industries, at specific company sizes, in specific countries, administered through the LinkedIn Campaign Manager (linkedin.com/campaignmanager/).
The two platforms serve fundamentally different purposes in the export buyer acquisition funnel. Google Ads captures demand: the buyer is already searching for “stainless steel flanges supplier India.” They have purchase intent. Your job is to appear at the top of their search results. LinkedIn Ads creates awareness: the buyer is not searching for your product right now, but you can place your ad directly in front of procurement directors at Tier-1 automotive companies in Germany. They may not have immediate purchase intent, but you are planting your brand in their professional feed.
For Indian exporters, the most effective strategy combines both: Google Ads for capturing active buyers who are searching, and LinkedIn Ads for building awareness with decision-makers who may not be searching today but will be within the next quarter.
Export Advertising Campaign Architecture: The Complete Framework
| Campaign Element | Google Ads Implementation | LinkedIn Ads Implementation | Why It Matters For Exporters |
|---|
| Geographic Targeting | Country-level and city-level targeting. Exclude India (you do not want domestic clicks). Target only countries you can ship to | Country-level targeting. Target by specific regions within countries (e.g., Baden-Wurttemberg for German automotive) | Every click from a country you cannot export to is wasted money. Geographic precision is the foundation of export ad ROI |
| Keyword Strategy (Google Only) | Exact match and phrase match keywords: “ supplier India,” “ manufacturer India,” “ exporter.” Negative keywords to exclude: “jobs,” “salary,” “internship,” “free,” “DIY” | Not applicable (LinkedIn targets by profile, not by search query) | Broad match keywords in export campaigns generate 60% to 80% irrelevant clicks. Exact and phrase match protect your budget |
| Audience Targeting (LinkedIn) | Not applicable for Search campaigns. Available for Display and YouTube campaigns through In-Market and Custom Intent audiences | Job title targeting: Procurement Manager, Sourcing Director, Supply Chain Head, Import Manager. Industry: Manufacturing, Automotive, Food Processing. Company size: 51 to 10,000+ | LinkedIn’s B2B targeting lets you put your ad directly in front of the person who signs the purchase order. No other platform offers this precision |
| Ad Copy | Headline 1: Product category + “Manufacturer India.” Headline 2: Key certification (ISO, HACCP, BIS). Headline 3: CTA. Description: Specific capacity, MOQ, delivery timeline | Sponsored Content: Hero image of actual product (not stock), headline focusing on buyer problem solved, CTA to landing page | Ad copy must communicate credibility in 90 characters. Generic “best quality” claims are invisible. Specific certifications and data convert |
| Landing Page | Market-specific landing page matching the ad copy. No navigation. One CTA. Trust signals above the fold | Market-specific landing page or LinkedIn Lead Gen Form (form pre-filled from LinkedIn profile data) | Sending ad traffic to your homepage wastes 70% or more of your ad spend. Dedicated landing pages are non-negotiable |
| Conversion Tracking | Google Ads conversion tag on inquiry form submission thank-you page. Google Analytics 4 event tracking. Offline conversion import for tracking inquiry-to-order | LinkedIn Insight Tag on landing page. Conversion event on form submission. CRM integration for tracking lead-to-order | Without conversion tracking, you cannot calculate cost per lead. Without cost per lead, you cannot determine ROI. Without ROI, you are guessing |
| Budget Allocation | 80% of Google budget on Search campaigns (high intent). 20% on Display remarketing (re-engage visitors who did not convert) | 70% on Sponsored Content (feed ads). 30% on Message Ads or Conversation Ads (direct InMail to decision-makers) | Search captures active intent. Display and remarketing re-engage the 97% of visitors who do not convert on first visit |
| Bidding Strategy | Start with Manual CPC for the first 30 days to collect data. Switch to Target CPA (Cost Per Acquisition) once you have 30+ conversions | Start with Manual Bidding. Switch to Maximum Delivery or Target Cost once performance data is available | Automated bidding without data is dangerous. Collect 30+ conversions manually before letting algorithms optimize |
| Negative Keywords (Google Only) | “jobs,” “salary,” “careers,” “internship,” “free,” “sample,” “DIY,” “wholesale” (if B2B), competitor brand names (optional) | Not applicable | Negative keywords prevent your ad from showing to people with zero purchase intent. Every negative keyword saves money |
| Ad Extensions (Google Only) | Sitelink extensions (link to specific product pages), Callout extensions (ISO certified, 500+ buyers served), Structured snippets (product categories), Call extensions (international phone number) | Not applicable | Ad extensions increase ad real estate on the search page and improve click-through rate by 10% to 15% on average |
| A/B Testing | 3 ad variations per ad group minimum. Test headlines, descriptions and landing pages | 2 to 3 ad variations per campaign. Test images, headlines and CTA buttons | The first ad you write is never the best ad. Systematic testing identifies the messaging that resonates with your specific buyer persona |
| Reporting | Weekly: spend, clicks, CTR, CPC, conversions, cost per conversion. Monthly: qualified lead count, cost per qualified lead, campaign adjustments | Same structure. Additionally: company demographics of who clicked and converted | Reports must show cost per qualified lead, not just cost per click. A cheap click that never converts is more expensive than an expensive click that does |
Stop Wasting Ad Spend on Unqualified Clicks
If your Google Ads campaign targets broad match keywords without geographic restrictions, you are paying for clicks from students, job seekers and competitors. Talk to Rasp International on WhatsApp about building campaigns that target only the buyers who can actually place orders.
DIY Ads vs Professionally Managed Export Ad Campaigns
| Parameter | DIY or Local Agency | Rasp International Export Campaigns | Impact On Cost Per Lead |
|---|
| Geographic Targeting | Often includes India (wasting budget on domestic clicks) or targets “worldwide” without exclusions | Precise country and city-level targeting. India excluded. Only exportable markets targeted | Eliminating non-exportable country clicks can reduce wasted spend by 30% to 50% |
| Keyword Match Types | Broad match (shows ads for irrelevant queries like “export jobs” or “export meaning”) | Exact and phrase match with comprehensive negative keyword lists refined weekly | Tightening match types typically reduces cost per lead by 40% to 60% |
| Landing Page | Sends traffic to homepage or generic product page | Custom market-specific landing page matching the ad promise | Dedicated landing pages convert 3x to 5x better than homepages |
| Conversion Tracking | Often missing or misconfigured | Full tracking: Google Ads conversion tag, GA4 events, LinkedIn Insight Tag, offline conversion import | Without tracking, you cannot optimize. With tracking, you cut cost per lead systematically |
| Export Knowledge | Agency understands domestic consumer marketing but not B2B export buyer behaviour | Deep understanding of procurement cycles, certification requirements, trade terminology and buyer personas per market | Ad copy that speaks procurement language converts. Ad copy that speaks consumer language wastes money |
| Reporting | “Monthly report” showing impressions and clicks | Weekly reports showing cost per qualified lead, campaign adjustments and market-level performance | Actionable reporting enables continuous optimization. Vanity metrics enable only comfortable ignorance |
| Budget Optimization | “Set and forget” campaigns that run unchanged for months | Weekly bid adjustments, keyword refinement, audience exclusions and budget reallocation based on performance data | Active management can improve cost per lead by 20% to 40% over 90 days compared to static campaigns |
| A/B Testing | Single ad version running indefinitely | 3+ ad variations per ad group with continuous testing of headlines, descriptions and landing pages | Systematic testing identifies the top-performing messaging, improving CTR and conversion rates simultaneously |
The Discrepancy Disclosure: Google Ads “Recommendations” vs Export Reality
Google’s Ads platform actively pushes “recommendations” to advertisers: switch to broad match, enable auto-apply suggestions, increase budget, add Display Network to Search campaigns. Google presents these as optimization improvements. The operational reality for exporters is different.
The discrepancy: Google’s recommendations optimize for Google’s revenue, not for your cost per qualified lead. Switching from exact match to broad match for “stainless steel flanges supplier India” will trigger your ad for “stainless steel flanges meaning,” “stainless steel flanges DIY,” and “stainless steel flanges salary.” You pay for every click. None of these people will send you a purchase order. Enabling Display Network on a Search campaign mixes high-intent search traffic with low-intent display banner traffic, inflating your click count while diluting your conversion rate.
How to verify: Log into your Google Ads account. Check your Recommendations tab. Check your Optimization Score. Google may show 90%+ optimization score while your campaign bleeds money on irrelevant clicks. The true health metric is cost per qualified lead, not Google’s optimization score. Ignore the optimization score. Focus on conversions.
Who Should Invest in Google and LinkedIn Ads for Exports
Who it is for: Indian exporters with a valid Importer Exporter Code (IEC), an established product line with clear technical specifications, and a minimum advertising budget of USD 500 per month per market for Google Ads or USD 1,000 per month for LinkedIn Ads. The exporter must also have a conversion-ready landing page (or be willing to build one) and a sales team capable of responding to inquiries within 4 to 8 hours during the target market’s business hours.
Who should NOT invest yet: Exporters without a website or landing page. Companies with no defined target market (advertising “to the world” is advertising to no one). Businesses that cannot respond to inquiries within 24 hours. Exporters with products that are not yet certified for the target market. If your product does not have the certifications the target market requires (CE marking for EU, FDA registration for US, JIS for Japan), fix the compliance first. Advertising an uncertified product to certified markets generates inquiries you cannot fulfil.
Edge Cases: When Export Advertising Gets Complicated
Case 1: The Competitor Keyword Trap. An engineering goods exporter started bidding on competitor brand names in Google Ads (e.g., bidding on “CompetitorX flanges”). The clicks were expensive (competitors bid up their own brand names) and the conversion rate was near zero (buyers searching for a specific brand want that brand, not an alternative). The exporter spent INR 3 lakhs in 2 months with zero qualified inquiries. Resolution: Never bid on competitor brand names for export campaigns unless you have a demonstrably superior offering and a landing page that specifically addresses why the buyer should switch. Focus budget on generic product category keywords instead.
Case 2: The LinkedIn Lead Gen Form vs Landing Page Debate. LinkedIn offers Lead Gen Forms that let buyers submit their information without leaving LinkedIn (pre-filled from their profile). These forms generate higher submission rates but lower lead quality because the friction is too low. A buyer who clicks “Submit” without leaving LinkedIn may not have genuinely evaluated your company. Resolution: Use LinkedIn Lead Gen Forms for top-of-funnel awareness campaigns and dedicated landing pages for bottom-of-funnel conversion campaigns. Measure quality by lead-to-order conversion rate, not by form submission count.
Case 3: The Currency and Tax Complication. A food exporter running Google Ads from an Indian Google Ads account pays in INR. Google Ads charges are subject to 18% GST in India. The exporter was surprised by the effective cost increase. Additionally, the ad spend appeared on their GST returns as a service import, creating compliance questions with their accountant. Resolution: Factor in the 18% GST on all Google Ads and LinkedIn Ads spend when calculating your budget. Work with your CA to ensure proper GST treatment of digital advertising services. Some exporters route ad spend through a foreign subsidiary where applicable.
Our Export Advertising Process: Stage by Stage
Stage 1: Market and Product Research. We research the target market for your product category. What are buyers searching for? What is the competition level for those keywords? What is the estimated cost per click? What is the LinkedIn audience size for your target buyer persona? This research determines whether the market is viable for paid advertising and what budget level will be effective.
Stage 2: Campaign Architecture. We design the campaign structure: ad groups organized by product category, keywords mapped to landing pages, audience segments defined for LinkedIn, negative keyword lists compiled, geographic targeting configured. Every structural decision is documented and justified.
Stage 3: Landing Page Development. We build or adapt market-specific landing pages for each campaign. The landing page content matches the ad copy exactly. No message mismatch. No navigation distractions. One action only: submit the inquiry form.
Stage 4: Ad Creation and Launch. We write 3+ ad variations per ad group, each testing a different angle (certification-led, capacity-led, price-advantage-led, speed-of-delivery-led). We set up conversion tracking and launch with Manual CPC bidding to collect initial performance data.
Stage 5: Weekly Optimization. Every week we review: search term reports (adding negative keywords for irrelevant queries), bid adjustments (increasing bids for converting keywords, reducing for non-converting), ad performance (pausing underperforming ads, scaling winners), and landing page conversion rates. This weekly discipline is what separates profitable campaigns from money-burning experiments.
The lapse penalty. An unmanaged Google Ads campaign decays. Google changes algorithms. Competitors adjust bids. New irrelevant search terms emerge. A campaign left unmanaged for 30 days will typically see cost per lead increase by 15% to 25% as the account accumulates wasted spend on emerging irrelevant queries. Export ad campaigns require active, weekly management.
The fast track. Exporters with existing Google Ads accounts that have conversion history can see results faster because Google’s bidding algorithms have historical data to work with. Starting from scratch requires 30 to 60 days of data collection before automated bidding can be deployed effectively.
Google and LinkedIn Ads In Action Across Export Sectors
- Engineering Goods: A Coimbatore-based pump manufacturer ran Google Ads targeting “centrifugal pump supplier India” in the US, UK and Germany. Initial campaign with broad match and homepage landing page: INR 2.5 lakh spend, 3 junk inquiries. After rebuilding with exact match keywords, market-specific landing pages and weekly optimization: same budget, 18 qualified inquiries in 3 months. Cost per qualified lead dropped from INR 83,000 to INR 13,900.
- Textiles: A Tirupur exporter used LinkedIn Ads to target Sourcing Directors at mid-size European fashion retailers. The Sponsored Content campaign featured actual garment photography with sustainability certifications. Over 90 days, the campaign generated 14 qualified leads with verified corporate email addresses, 3 of which progressed to sample orders.
- Handicrafts: A Saharanpur wood carving exporter ran Google Display remarketing campaigns targeting visitors who had viewed their product pages but not inquired. The remarketing banners showed the exact products the visitor had viewed, with a “Get Free Sample” CTA. Remarketing converted 4% of returning visitors, compared to 0.6% on first visit.
- Food and Agriculture: A Nashik grape exporter used Google Ads to target “Indian table grapes wholesale” in Middle Eastern markets. The campaign used Arabic-language ads for Saudi Arabia and UAE markets, directing traffic to an Arabic-language landing page with Halal certification and cold-chain logistics details. The Arabic-language campaign outperformed the English-language campaign by 3x in conversion rate.
- Chemicals: A Mumbai-based speciality chemicals manufacturer used LinkedIn Ads to target R&D Directors at pharmaceutical companies in Europe. The ad offered a downloadable Technical Data Sheet in exchange for contact information. This “gated content” approach generated 42 qualified contacts over 90 days, 8 of which requested product samples.
- The Cautionary Tale: A leather accessories exporter hired a domestic digital marketing agency to run Google Ads for international buyer acquisition. The agency ran broad match keywords targeting “leather bags” worldwide, including India. Of INR 4 lakh in ad spend over 4 months, 73% of clicks came from India (domestic consumers, not exporters), 12% came from countries the exporter could not ship to (North Korea, Iran due to sanctions), and the remaining 15% included “leather bags online shopping” queries from consumers, not B2B buyers. Total qualified B2B export inquiries: zero. The agency reported “5,000+ clicks and 200,000+ impressions” as success. The point of no return: hiring a domestic consumer marketing agency for B2B export advertising guarantees that your budget will be consumed by irrelevant traffic with zero commercial return.
Rasp International’s 7-Step Export Advertising Methodology
- Market Viability Assessment. We research keyword volumes, competition levels, estimated CPCs and LinkedIn audience sizes for your target markets. If the numbers do not support profitable advertising, we tell you before you spend a rupee.
- Campaign Architecture Design. We structure campaigns by product category and target market, with dedicated ad groups, keyword sets and landing pages for each segment. No broad targeting. No catch-all campaigns.
- Landing Page Engineering. We build or adapt conversion-optimized landing pages for each campaign segment. The landing page is the conversion engine. Without it, ad spend is fuel without an engine.
- Ad Copy and Creative. We write multiple ad variations testing different angles: certification-led, capacity-led, delivery-speed-led. For LinkedIn, we design visual creatives using actual product photography.
- Tracking and Measurement Setup. We install conversion tracking across all platforms and set up reporting dashboards. We define “qualified lead” criteria before launch so success is measured by outcomes, not vanity metrics.
- Weekly Active Management. We review search terms, adjust bids, update negative keywords, pause underperforming ads and scale winning campaigns every week. This is the discipline that separates profitable export campaigns from money-burning experiments.
- Monthly ROI Reporting and Strategy Review. We report cost per qualified lead by market and product category. We recommend budget reallocation, market expansion or contraction based on data. Every decision is justified by numbers, not intuition. This is the step where most agencies fail because they lack the export market knowledge to interpret the data correctly.
Get your export advertising campaign started with Rasp International on WhatsApp.
Three Things Export Advertising Will Not Do
- It will not generate results with INR 5,000 per month. International B2B advertising requires meaningful budgets. LinkedIn CPCs in B2B average USD 5 to USD 15 per click. Google Ads for competitive export keywords (like “manufacturer India”) average USD 2 to USD 8 per click. A budget of INR 5,000 per month will generate 5 to 10 clicks. You cannot build a buyer pipeline from 5 clicks.
- It will not fix a broken sales process. Advertising generates inquiries. If your sales team takes 5 days to respond, sends a generic PDF instead of a customized quote, and does not follow up, the best advertising campaign in the world will not produce orders. Fix the sales process first, then scale the advertising.
- It will not work without landing pages. Sending paid traffic to your homepage is the single most common mistake Indian exporters make with digital advertising. It guarantees that 95%+ of your ad spend is wasted. Landing pages are not optional. They are the conversion engine that makes advertising profitable.
Frequently Asked Questions
What is Google Ads for Indian exporters?
Google Ads for Indian exporters is paid search advertising that targets international buyers actively searching for your product category. Your ad appears at the top of Google search results in specific countries, driving qualified traffic to a conversion-optimized landing page that captures buyer inquiries.
What is the minimum budget for Google Ads targeting export markets?
A minimum of USD 500 per month per target market is recommended for Google Ads. This generates approximately 60 to 250 clicks depending on keyword competition. Below this threshold, there is insufficient data for optimization and the volume of potential inquiries is too low to build a pipeline.
Is LinkedIn Ads better than Google Ads for B2B export marketing?
They serve different purposes. Google Ads captures buyers who are actively searching for suppliers. LinkedIn Ads targets decision-makers by job title and industry, even when they are not searching. The most effective B2B export strategy uses both: Google for demand capture and LinkedIn for demand creation.
How long before I see results from export advertising campaigns?
Expect 30 to 60 days before campaigns are fully optimized. The first 2 weeks collect performance data. Weeks 3 to 4 involve initial optimization. Months 2 to 3 show measurable qualified inquiry flow. Automated bidding strategies require a minimum of 30 conversions before they can optimize effectively.
How do I know if my Google Ads agency is doing a good job?
Ask for one number: cost per qualified lead. Not impressions. Not clicks. Not “engagement.” A qualified lead is an inquiry from a verifiable company with a corporate email, a realistic order quantity, and a purchase timeline. If your agency cannot report this number, they are not tracking conversions properly.
Why should I not use broad match keywords for export campaigns?
Broad match shows your ads for loosely related queries. A broad match on “stainless steel flanges supplier India” may trigger for “stainless steel flanges meaning” or “stainless steel flanges salary.” You pay for every click. None of these people will send you a purchase order. Use exact match and phrase match to protect your budget.
Does Google Ads spend attract GST in India?
Yes. Google Ads charges to Indian advertisers are subject to 18% GST. This applies to both Google Ads and LinkedIn Ads. Factor this into your budget calculation. The effective cost of a USD 1,000 monthly ad spend is USD 1,180 after GST. Consult your CA for proper GST input credit treatment.
Can I target specific industries on LinkedIn Ads?
Yes. LinkedIn Ads allows targeting by industry (e.g., Automotive, Food and Beverages, Pharmaceuticals), company size (employee count), job title (Procurement Manager, Sourcing Director), seniority level (Director, VP, C-Suite), and geographic location. This precision is what makes LinkedIn uniquely valuable for B2B export campaigns.
What is remarketing and why do exporters need it?
Remarketing shows ads to people who previously visited your website but did not submit an inquiry. Since 97% of first-time visitors leave without converting, remarketing brings them back. Google Display remarketing and LinkedIn retargeting can convert returning visitors at 3x to 5x the rate of first-time visitors.
Should I run Google Ads in languages other than English?
Yes, for specific markets. Arabic-language Google Ads for Middle Eastern markets, German-language ads for DACH countries, and Spanish-language ads for Latin American markets consistently outperform English-only ads in those regions. The ad copy and landing page must both be in the target language for maximum conversion.
What conversion rate should I expect from export advertising?
B2B export landing pages typically convert between 2% and 5% of visitors into inquiry form submissions. The exact rate depends on the quality of traffic, the specificity of the landing page, and the relevance of the offer. Track conversion rate by market and product category to identify top-performing segments.
How does Rasp International report on campaign performance?
We provide weekly performance snapshots (spend, clicks, conversions, cost per conversion) and monthly strategic reports (qualified lead count by market, cost per qualified lead, campaign adjustments, budget reallocation recommendations). Every metric ties back to commercial outcomes, not vanity numbers.
Can I pause my ads during off-season months?
Yes. You can pause and resume campaigns at any time. However, pausing for extended periods resets the machine learning optimization. When you resume, expect 2 to 3 weeks of relearning before performance returns to pre-pause levels. We recommend reducing budget during off-season rather than fully pausing.
What is the difference between cost per click and cost per lead?
Cost per click (CPC) is what you pay for each click on your ad. Cost per lead (CPL) is what you pay for each inquiry form submission. If your CPC is USD 5 and your landing page converts at 3%, your cost per lead is approximately USD 167. CPL is the only metric that determines whether your advertising is profitable.
Does Rasp International also build the landing pages for the campaigns?
Yes. Rasp International provides integrated export advertising services: campaign management, landing page development, conversion tracking and ongoing optimization. Running campaigns and landing pages under one team ensures perfect message match between ad copy and landing page content, maximizing conversion rates.
This Week Checklist
- Audit your current ad campaigns. Log into Google Ads and check: Are your campaigns geographically targeted to export-only countries? Are you using exact or phrase match keywords? Do you have negative keywords? If any answer is no, your campaign is leaking money.
- Check your landing page. Click on your own ad and see where it lands. If it goes to your homepage, you need a dedicated landing page immediately.
- Verify conversion tracking. Check if your Google Ads account has conversion actions set up and firing correctly. Go to Tools > Conversions and verify that recent conversions are being recorded.
- Request a campaign audit. Message Rasp International on WhatsApp with your Google Ads account ID. We will provide a free campaign audit with specific recommendations to reduce your cost per lead.
About Rasp International
Rasp International is an ISO 9001:2015 certified EXIM advisory and export marketing firm headquartered in Agra, India. With a family legacy in international trade since 2005 and over 500 exporters served, we specialize in Google Ads management, LinkedIn advertising, conversion-optimized landing pages and full-funnel digital buyer acquisition for Indian exporters. We do not sell impressions. We sell qualified buyer inquiries at a measurable cost per lead.
Start a conversation with Rasp International on WhatsApp | Visit our Contact Page
Sources and References
Important Notice
Disclaimer: This page provides general guidance on Google and LinkedIn advertising for Indian exporters. Advertising platform policies, costs, algorithms and features change frequently. Budget estimates and performance benchmarks are indicative and vary by industry, market and competition level. Rasp International provides advertising management services and this content does not constitute financial or legal advice.
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Last updated: September 2026.