Export Growth Marketing

Export Growth Marketing for Indian Exporters

Compliance gets you licensed to export. Marketing gets you buyers. We handle buyer research, international SEO, AI search visibility, trade portals, paid ads, and the websites and funnels that convert overseas enquiries into orders.

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Why most Indian exporters stall after getting their IEC

Getting an IEC code, RCMC, and AD Code registration makes you legally able to export. It does not bring you a single buyer. This is where most first-time exporters stall. They have the licences, the capacity, and the product, but no pipeline.

The gap is marketing. Not generic digital marketing, but export-specific marketing built around how international buyers actually find and vet Indian suppliers. A procurement manager in Rotterdam does not find you the way a local customer does. They search on Google in their own market, check your Google Business Profile to see if you are real, browse trade portals, ask an AI assistant for supplier shortlists, and then look at your website to decide whether to send an enquiry or move on.

Rasp International builds that entire chain. Below are the service groups we run, each with its own dedicated page.

Service Groups

Eight groups. One growth system.

Each group solves a different part of the export growth problem. Most clients start with one and expand as the pipeline builds.

Market & Buyer Intelligence

Find out which countries actually buy your product, and which specific companies inside them are worth approaching.

Market Research
Buyer Research

Lead Generation & Sales Infrastructure

Turn a buyer list into live conversations, then manage those conversations so none go cold.

Buyer Outreach
Lead Generation
CRM Integration

Digital Visibility & Branding

Be found when a foreign buyer searches Google in their market, or asks an AI assistant for a supplier shortlist.

International SEO
AEO & GEO Optimization
GMB Optimization
Cross-Border Social Media
Global Branding

Trade Portals & Marketplaces

Rank and convert on the B2B platforms where international buyers already browse for Indian suppliers.

IndiaMart & TradeIndia
International Trade Portals
Ecommerce Export Setup

Web Assets & Conversion

The website, landing pages, funnels, and automation that turn traffic into qualified enquiries.

Export-Focused Websites
Landing Pages
Sales Funnel Engineering
WhatsApp API Automation

Paid Acquisition

Appear immediately in front of importers and procurement managers in your target countries.

Google & LinkedIn Ads
Meta Ads & Retargeting

Content & Inbound Marketing

Company profiles, catalogues, case studies, and B2B content that build trust before the first call.

Content Marketing & Trust Assets

Trade Fair Marketing

Fill your calendar with buyer meetings before you fly, and follow up properly after you land.

Trade Show Marketing

How We Work

From product to pipeline in five stages.

Stage 1: Export readiness and market mapping

We analyse your product, HS code, capacity, certifications, and pricing, then map global trade data to identify which markets are genuinely worth pursuing. No marketing spend happens before this is clear.

Stage 2: Buyer identification

We build a qualified list of real importers, distributors, and buying houses that match your product and capacity, using customs import records, trade intelligence, and platform research.

Stage 3: Visibility and trust infrastructure

Your website, Google Business Profile, trade portal listings, and search presence get built or fixed so that when a buyer checks you out, they find a credible exporter rather than a thin page.

Stage 4: Outreach and demand capture

Direct buyer outreach runs alongside inbound channels: international SEO, AI search visibility, paid ads, and trade portals. Multiple channels feeding one pipeline.

Stage 5: Conversion and follow-up

Enquiries land in a CRM with automated follow-up so nothing goes cold. We track which channel produced which enquiry, so spend moves toward what actually works.

Ongoing: measure and scale

Every channel is tracked to enquiry and order level. We scale what converts and cut what does not.

Who This Is For

Built for exporters at three stages.

First-time exporters

You have your IEC and RCMC but zero buyers. You need market selection and a first qualified buyer list before spending on anything else.

Exporters stuck on one market

You export to one or two countries, usually through an agent, and want direct buyers and geographic diversification.

Established exporters scaling

You have volume but your pipeline depends on repeat buyers and trade fairs. You need a predictable inbound channel.

FAQ

Export growth marketing questions

What is export growth marketing?

Export growth marketing is marketing built specifically around how international B2B buyers find and vet suppliers. It covers market research, buyer identification, direct outreach, international SEO, AI search visibility, trade portal optimisation, paid ads, and the websites and funnels that convert enquiries. It differs from ordinary digital marketing because the buyer is a procurement professional in another country running a supplier due diligence process, not a consumer making an impulse purchase.

How is this different from just listing on IndiaMart or Alibaba?

Portal listings are one channel out of several, and a passive one. You wait for enquiries and compete on price against every other listing. Export growth marketing uses portals as one input while also building direct buyer outreach, search visibility in your target markets, and your own website as an asset you control. Buyers who find you directly convert better and negotiate less aggressively than portal leads.

Do I need compliance and licensing sorted before starting marketing?

You need your IEC at minimum, and usually RCMC and AD Code registration depending on your product and target market. There is no point generating buyer enquiries you cannot legally fulfil. Rasp International handles both sides, so compliance and marketing can run in parallel rather than sequentially.

What is AEO and GEO, and why does it matter for exporters?

AEO is Answer Engine Optimization and GEO is Generative Engine Optimization. Foreign buyers increasingly ask AI assistants like ChatGPT, Perplexity, and Google AI Overviews for supplier shortlists rather than scrolling search results. AEO and GEO structure your website content and data so those systems cite your business when a buyer asks who the leading Indian suppliers are in your category. Most Indian exporters have done nothing here, which makes it a genuine opening right now.

Why does Google Business Profile matter if my buyers are overseas?

Because overseas buyers check it before wiring money. When a procurement manager is considering an Indian supplier they have never met, one of the first things they do is look you up on Google Maps to confirm you are a real operation at a real address with real reviews. A thin or missing profile creates doubt at exactly the moment trust is being decided.

How long before we see enquiries?

Direct buyer outreach can produce conversations within weeks because you are contacting a qualified list rather than waiting to be found. Paid ads produce traffic immediately once live. International SEO, AEO, and content are slower, typically three to six months before meaningful movement, but they compound and do not stop when you stop paying. Most clients run a fast channel and a compounding channel together for this reason.

Do you work with exporters outside your local area?

Yes. We work with exporters across India. Consultations run over call and WhatsApp, and everything we deliver is remote. Your location is not a constraint.

Ready to find your first international buyer?

Book a free consultation. We will assess your export readiness and tell you which channel to start with.