Your website is your factory tour
Rasp International builds websites for exporters, designed around a single visitor: an overseas buyer who cannot visit you, has never heard of you, and is deciding whether you are worth an email. Everything on the site either helps that decision or wastes it.
Most Indian exporter websites were built for a domestic audience or for nobody in particular. They open with a slider, a welcome message, and a mission statement. The buyer wants specifications, certifications, capacity, and evidence you are real. They leave in under a minute.
What we build
1. Trust architecture
The buyer’s unspoken question is whether you are a real, competent, safe supplier. So the site leads with evidence: factory photography, machinery, quality process, certifications with issuing bodies and numbers, GSTIN and IEC, years operating, capacity, and named people. Stock photos of generic offices actively damage this.
2. Product pages with real specifications
Every product gets a page carrying material, grade, dimensions, tolerances, capacity, MOQ, packaging, lead time, and applicable certifications. Buyers filter on specifications. A page saying “high quality product with best price” gives a technical buyer nothing to evaluate and nothing to search for.
3. International performance
Load speed measured from your buyer’s location. Indian shared hosting with no CDN can take five or six seconds to render in Europe or North America. That is both a ranking penalty and a trust problem, because a slow, heavy site reads as amateur before a word is read.
4. Enquiry capture
Multiple routes: form, WhatsApp, email, phone with country code, all visible on every page. Forms short enough to actually complete. Everything routed into one place so nothing is missed. Many exporter sites have a contact form that has been silently broken for months and nobody knows.
5. Technical and SEO foundation
Clean structure, structured data, correct indexation, mobile rendering, and the groundwork international SEO and AEO need. Retrofitting these onto a badly built site costs more than building correctly once.
6. Compliance and credibility pages
Certifications, quality policy, export documentation capability, and the registrations that tell a buyer you can actually ship. These pages rarely get visits from casual traffic and are read closely by serious buyers.
What we do not do
We do not build sites around animation, sliders, or design awards. An export website is a sales instrument judged by whether qualified buyers enquire. Everything that does not serve that gets cut, including things that look impressive in a design review.
Common failures
- Home page slider with a welcome message. Nothing the buyer needs, occupying everything they see first.
- No specifications. Marketing adjectives where technical data should be.
- Slow abroad. Fast on your office wifi, unusable in Rotterdam.
- Broken contact form. More common than anyone expects.
- Stock photography. The buyer wants to see your plant, not a stock image of a plant.
- No certifications shown. The first thing a serious buyer looks for.
Who this service is for
Exporters whose site was built years ago for a domestic audience, exporters with no site, and exporters who get traffic but no enquiries, which is almost always a conversion problem rather than a traffic problem.
Frequently asked questions
What makes an export website different from a normal one?
The visitor. An overseas buyer cannot visit your factory, has never heard of you, and is deciding whether you are safe to send money to. So the site leads with evidence rather than welcome messages: factory photography, machinery, certifications with issuing bodies and numbers, capacity, and real specifications. It also has to load fast from their country, not just yours.
Why does my website get traffic but no enquiries?
Almost always a conversion problem rather than a traffic problem. Common causes are no real specifications on product pages, no visible certifications, a slow site, a broken contact form, or copy full of adjectives that says nothing a buyer can evaluate. Buying more traffic makes this worse, not better.
Do I need a separate site for exports?
Usually not. One site can serve both if the structure separates the audiences properly. A separate site means splitting your domain authority and maintaining two properties, which is rarely justified for an SME.
How fast should my site load for overseas buyers?
Fast enough that they do not leave, which in practice means under two to three seconds from their location. Indian shared hosting with no CDN commonly takes five or six seconds to render in Europe or North America. That is both a ranking penalty and a trust problem before a word is read.
Related services and resources
- All export growth marketing services
- Market specific landing pages
- International SEO
- AEO and GEO for AI search visibility
- Sales funnel engineering
- Global branding and positioning
How to engage Rasp International
Send us your current site if you have one, your product range, and your target markets. We will audit what a buyer currently experiences and confirm scope within one business day.