The Short Answer: Export Branding and International Marketing
Export branding is the systematic engineering of your company’s visual identity, messaging architecture and market positioning so that foreign buyers in target countries perceive you as a credible, premium supplier before they ever contact you. The rule that decides everything: International procurement managers will not send a purchase order to a supplier whose brand looks like a domestic afterthought. If your packaging, website and collateral do not match the visual standards of the destination market, the buyer moves to the next supplier on the list.
| Parameter | Details |
|---|
| Service Name | Export Branding and International Marketing |
| Delivered By | Rasp International (ISO 9001:2015 certified, Agra) |
| Who It Is For | Indian manufacturers, export houses and trading companies targeting B2B buyers in the EU, North America, the Middle East, Africa and Southeast Asia |
| What You Get | A complete brand identity system engineered for international procurement: logo, typography, packaging, product photography, digital collateral, multilingual pitch decks and market-specific positioning strategy |
| Core Outcome | Foreign buyers trust your brand enough to initiate a purchase inquiry without a prior relationship |
| Typical Engagement | 8 to 16 weeks depending on the number of target markets and SKU complexity |
| Government Support Available | Market Access Initiative (MAI) Scheme administered by the Department of Commerce can reimburse up to 100% of eligible branding and marketing expenses for exporters |
| Where To Start | Contact Rasp International for a brand audit |
Why We Are Writing This
India exported goods worth USD 437.06 billion in FY 2024-25, according to the Ministry of Commerce preliminary data. Yet a disproportionate share of Indian exporters compete purely on price because their brand presence is invisible or actively damaging in the eyes of foreign buyers. The problem is not product quality. Indian manufacturers produce components for BMW, supply textiles to Zara and fabricate precision parts for Caterpillar. The problem is that these same manufacturers often present themselves with a pixelated logo, a brochure that looks like it was designed in 2008, and packaging that screams “lowest bidder.”
Fact checked against Ministry of Commerce trade data and MAI Scheme guidelines published by the Department of Commerce. Last regulatory review: September 2026.
Rasp International has built export brand systems for over 500 exporters across textiles, leather, engineering goods, handicrafts and food products. We do not do generic “branding.” We engineer brand perception for specific foreign markets, using the visual language and trust signals that procurement managers in those markets actually respond to.
What Export Branding Actually Means
Export branding is a specialized discipline within international marketing that involves creating a brand identity system calibrated for foreign markets, administered by the exporter’s marketing function and supported by government schemes like the Market Access Initiative (MAI) administered by the Department of Commerce under the Foreign Trade Policy 2023 to 2028.
Export branding sits at the intersection of three domains: visual identity design, cross-cultural communication and international trade compliance. It is not domestic branding with a translated tagline. It requires understanding how colour psychology differs between Germany and Saudi Arabia, how packaging regulations vary between the EU and the United States, and how typography choices signal quality levels in Japan versus Nigeria.
The discipline covers: logo systems engineered for multilingual markets, product packaging that meets the labelling and regulatory requirements of the destination country, digital collateral (websites, social media assets, email templates) that match the visual sophistication of local competitors in the target market, and sales enablement materials (pitch decks, spec sheets, factory profile documents) that procurement teams can circulate internally without embarrassment.
The Complete Export Branding Execution Framework
Every export branding engagement at Rasp International follows a structured execution framework. The table below breaks down the exact components, their purpose and the specific markets where each element becomes critical.
| Branding Component | What It Includes | Why It Matters For Exports | Critical Markets |
|---|
| Logo System | Primary mark, secondary mark, icon, monochrome version, reversed version, safe zone specifications | A single logo file does not work across packaging, websites, trade show booths and customs documents simultaneously | All markets |
| Typography Architecture | Primary typeface for headings, secondary for body text, web-safe fallback stack, RTL (Right-to-Left) variant for Arabic markets | Font choices signal market positioning. A manufacturer using Comic Sans on their spec sheet will not survive procurement shortlisting | EU, North America, Middle East |
| Colour System | Primary palette (3 colours), secondary palette (2 colours), accessibility-checked contrast ratios, Pantone codes for print, hex codes for digital, CMYK for packaging | Colours carry cultural meaning. White signals purity in Western markets and mourning in parts of East Asia. Red signals danger in the EU and prosperity in China | All markets (with cultural adaptation) |
| Product Photography | Studio product shots on white background, lifestyle shots showing product in use, 360-degree views for B2B portals, raw factory shots for trust building | B2B portals like Alibaba, Amazon Business and IndiaMART rank listings with professional photos significantly higher | All digital channels |
| Packaging Design | Primary packaging (product-touching), secondary packaging (shelf display), tertiary packaging (shipping carton), labelling compliance per destination market | EU Regulation 1169/2011 mandates specific labelling for food products. US FTC requires country of origin marking. Non-compliant packaging gets detained at port | EU, USA, Japan, Australia |
| Brand Guidelines Document | 40 to 80 page PDF specifying every usage rule: logo placement, colour codes, typography hierarchy, photography style, tone of voice, do’s and don’ts | Without this document, every new vendor (printer, web developer, trade show contractor) reinvents your brand from scratch, creating visual chaos | All markets |
| Multilingual Pitch Deck | 12 to 20 slide investor and buyer presentation translated and visually adapted for each target market (not just language, but layout direction and imagery) | A German procurement manager expects data-dense slides. A Saudi buyer expects relationship-first storytelling. Same product, completely different presentations | Market-specific |
| Technical Spec Sheets | One-page product specification documents with dimensional drawings, material certifications, test reports and compliance marks | Procurement teams circulate these internally. If yours looks unprofessional, the engineer reviewing it assumes your manufacturing is equally sloppy | Engineering goods, automotive, pharma |
| Factory Profile Document | 8 to 12 page PDF documenting facility size, machinery list, certifications, quality control process, capacity, workforce and compliance photos | This is the document that closes deals when the buyer cannot physically visit India. It replaces the factory tour | All B2B markets |
| Digital Brand Kit | Social media templates (LinkedIn, Instagram, Facebook), email signature templates, WhatsApp Business profile assets, website design system | Every digital touchpoint must reinforce the same brand perception. A mismatched WhatsApp profile photo undermines a perfectly designed website | All digital channels |
| Trade Show Kit | Booth design, banner specifications, product display mockups, business card design, visitor handout design | At shows like Ambiente Frankfurt or Canton Fair, your booth design is the first filter. Buyers walk past poorly designed booths without stopping | EU, Middle East, East Asia |
| Packaging Compliance Audit | Review of labelling against destination country regulations: ingredient lists, nutritional information, allergen declarations, barcode standards, recycling symbols | Non-compliant packaging results in shipment detention, re-labelling costs and buyer relationship damage. The EU detained over 2,000 food shipments in 2024 for labelling violations | EU, USA, Japan, Canada, Australia |
| Competitor Brand Benchmarking | Visual analysis of the top 5 competitors in the target market: their logo quality, website sophistication, packaging standards, social media presence | You cannot position your brand without knowing what “normal” looks like in the target market. Your standard must exceed the local baseline | Market-specific |
| Cultural Adaptation Layer | Imagery selection rules per market (no alcohol imagery for Middle East, no beef imagery for India-origin products marketed in Hindu-majority markets), gesture and symbol screening | A single culturally inappropriate image can destroy an entire market entry. Procter and Gamble lost millions in Japan in the 1980s by using a stork in baby product advertising, a symbol with no cultural resonance there | Middle East, East Asia, Africa |
| Brand Voice Guidelines | Tone of voice documentation: formal vs conversational register per market, banned words list, approved terminology, email communication templates | German buyers expect formal address (“Sehr geehrte Damen und Herren”). American buyers expect first-name-basis casual. Using the wrong register signals ignorance of the market | All markets |
Your Current Brand Is Costing You Buyers
If your product photos are shot on a phone, your spec sheets are in a Word document, and your logo was designed by your nephew in college, you are actively repelling qualified international buyers. Talk to Rasp International on WhatsApp for a free brand audit, or explore our Export Branding service.
Traditional Domestic Branding vs Engineered Export Branding
Most Indian manufacturers assume that their existing domestic brand can be “exported” by translating a few documents. This is a catastrophic assumption. The table below shows exactly where domestic branding fails in international markets.
| Parameter | Domestic Branding Approach | Engineered Export Branding | What It Means For The Exporter |
|---|
| Logo Quality | JPEG file, one version, designed for a visiting card | Vector system with 6+ variants, optimized for everything from a 16px favicon to a 3-metre trade show banner | Your logo does not pixelate, distort or disappear at any scale |
| Photography | Phone photos with cluttered backgrounds | Studio shots on white, lifestyle shots, 360-degree views, raw factory documentation photos | Your products look like they belong in a European catalogue, not a local classifieds listing |
| Packaging | Generic cardboard box with a sticker | Custom packaging meeting destination country regulations (EU 1169/2011, US FTC, Japan JIS standards) | Your shipment clears customs without detention and the buyer’s warehouse staff recognize your brand on sight |
| Pitch Deck | PowerPoint with 40 text-heavy slides | 12-slide visual narrative adapted for each market’s communication style | The buyer actually reads it and forwards it to their procurement committee |
| Website | Template website with stock photos and generic copy | Conversion-engineered site with hreflang tags, schema markup, real factory images and buyer-persona-specific landing pages | Foreign buyers find you on Google, trust what they see, and send an inquiry |
| Trade Show Presence | Folding table with a banner stand | Professionally designed booth with product display system, visitor engagement materials and follow-up automation | Buyers stop at your booth, engage with your products, and remember you after the show |
| Collateral Language | English only, written in Indian business English | Market-specific English (American vs British), plus translations into German, French, Arabic, Spanish as needed | Your materials read naturally to the target buyer instead of feeling “foreign” |
| Brand Consistency | Every document looks different because there are no rules | 40 to 80 page brand guidelines document ensures every touchpoint reinforces the same perception | After 10 touchpoints, the buyer has a coherent mental image of your company. Without guidelines, they have visual noise |
The Discrepancy Disclosure: MAI Scheme Reimbursement Reality
The Market Access Initiative (MAI) Scheme administered by the Department of Commerce promises reimbursement of up to 100% of eligible marketing and branding expenses for exporters. This is technically accurate. However, the operational reality diverges significantly from the published guidelines.
The discrepancy: MAI reimbursements are processed through Export Promotion Councils (EPCs), and each EPC interprets “eligible branding expense” differently. The Federation of Indian Export Organisations (FIEO) tends to approve digital marketing expenses more readily than physical branding assets. The Engineering Export Promotion Council (EEPC) has historically been stricter about documentation requirements for trade show branding. Some EPCs have processed claims in 90 days. Others have taken 18 months for the same category of expense.
How to verify: Before you spend money on export branding with MAI reimbursement in mind, obtain written confirmation from your specific EPC that the exact expense category you plan to incur is eligible under their current interpretation. Keep the email or letter. If they change their interpretation later, this document is your evidence for appeal.
Who Qualifies For Export Branding Support
Who it is for: Any Indian entity with a valid Importer Exporter Code (IEC) issued by the Directorate General of Foreign Trade (DGFT), a Registration cum Membership Certificate (RCMC) from a relevant Export Promotion Council, and a demonstrable intention to export. This includes manufacturers, merchant exporters, export houses and trading companies across all sectors.
Who is NOT eligible: Entities without a valid IEC cannot access MAI reimbursements. Companies on the DGFT Denied Entity List are excluded. Domestic-only businesses that do not export and have no plans to export cannot claim branding expenses under trade promotion schemes. Companies that have already received branding subsidies from a state government scheme for the same expense may face issues with double-dipping restrictions, depending on the specific scheme terms. Special Economic Zone (SEZ) units should verify eligibility separately as their duty exemption structure may conflict with certain incentive claims.
Edge Cases: When Export Branding Gets Complicated
Case 1: The Dual-Market Packaging Conflict. A food exporter needed packaging for both the EU and the US market. EU Regulation 1169/2011 requires nutritional information per 100g. The US FDA requires it per serving size. The same product needed two completely different packaging designs, doubling the branding cost. Under MAI, only one set of packaging design expenses was approved because the EPC classified the second set as a “variant” rather than a new market entry expense. Resolution: File separate MAI applications for each market, clearly documenting that the regulatory requirements mandate distinct designs.
Case 2: The Rebranding Mid-Contract Disaster. An engineering goods exporter rebranded after signing a long-term supply agreement with a German buyer. The purchase order specified the old logo on all shipping documents, packaging and certificates of conformity. Shipping the new branding without amending the PO triggered a rejection at the buyer’s incoming goods inspection. Resolution: Never rebrand without first issuing amendment requests to all active contracts. Allow a 90-day transition window where both brand identities are accepted.
Case 3: The Trade Show Branding Write-Off. A handicrafts exporter invested INR 8 lakhs in a trade show booth design for Ambiente Frankfurt 2025. The show was postponed. The booth design included date-specific graphics that became unusable. Under MAI, the expense was filed but the EPC rejected it because the show “did not occur.” Resolution: Design trade show materials with date-neutral layouts. File MAI claims only after the event has physically taken place and attendance is documented.
Our Export Branding Process: Stage by Stage
Stage 1: The Brand Audit. Before we design anything, we tear apart your existing brand presence. We document every touchpoint: your logo files (what formats exist, what resolutions), your website, your social media profiles, your packaging, your spec sheets, your email signatures, your WhatsApp Business profile. We benchmark this against the top 5 competitors in your target market. The output is a 15 to 20 page Brand Audit Report that shows you exactly where your brand fails the foreign buyer’s trust test.
Stage 2: Market Intelligence Layer. We research the visual language of your target market. This is not generic “market research.” This is specific: what does a premium supplier’s website look like in Germany? What colours dominate the top-ranked competitors on Alibaba in your product category? What photography style does the procurement team at a Japanese trading house expect? We compile a Market Visual Intelligence Report for each target country.
Stage 3: Brand Identity Design. We design the complete logo system, typography architecture, colour system and brand guidelines document. Every design decision is documented with a rationale. We do not design based on what “looks nice.” We design based on what the target buyer’s cultural context rewards with trust.
Stage 4: Collateral Production. We produce every asset in the branding framework: product photography (coordinated with a studio shoot at your facility), pitch decks, spec sheets, factory profile documents, social media templates, email signature templates, trade show materials. Every asset follows the brand guidelines to the pixel.
Stage 5: Digital Deployment. We integrate the new brand identity into your website, social media profiles, B2B portal listings (Alibaba, IndiaMART, Amazon Business, TradeIndia) and email systems. This is not cosmetic. We rebuild the visual layer of every digital touchpoint from scratch.
The lapse penalty. A brand identity that is not maintained decays rapidly. If your website gets the new brand but your WhatsApp profile photo stays the old logo, the inconsistency actively damages trust. If your spec sheets get updated but your packaging stays the old design for “cost reasons,” the buyer who received a beautiful pitch deck will receive a shipment that contradicts everything they were shown. Brand integrity requires total commitment or it fails entirely.
The fast track. Exporters with Star Export House status or AEO (Authorized Economic Operator) certification from CBIC can use these credentials as additional trust signals in their brand collateral. We integrate these certifications prominently into the brand identity system as verifiable third-party endorsements.
Export Branding In Action Across Sectors
- Engineering Goods: We built a complete brand identity for a Ludhiana-based auto components manufacturer targeting Tier-1 German automotive suppliers. The old brand used a clip-art gear icon as a logo. The new identity featured a precision-engineered wordmark, technical photography of CNC-machined components, and a factory profile document that included ISO/TS 16949 certification details, machinery specifications and capacity data. The manufacturer received their first direct inquiry from a German OEM within 4 months of the rebrand.
- Textiles and Apparel: A Tirupur-based knitwear exporter was losing European buyers to Bangladeshi competitors despite superior product quality. The problem was entirely visual: their website used stock photos, their packaging was generic polybags, and their pitch deck was a 45-slide PowerPoint. We rebuilt the entire brand with sustainability-forward messaging (zero liquid discharge, organic cotton certification), professional garment photography on models, and packaging that included recycling instructions in 4 EU languages. The brand repositioning moved them from price-based competition to value-based negotiation.
- Handicrafts and Home Decor: A Jodhpur-based furniture exporter had stunning products but photographed them in their warehouse under fluorescent lighting. We conducted an on-site studio shoot, created lifestyle imagery showing the furniture in Western interior settings, and built a brand narrative around artisan craftsmanship and sustainable sourcing. The product photography alone increased their Alibaba inquiry rate by 300% (illustrative composite based on typical engagement outcomes).
- Food and Agriculture: A Nasik-based grape exporter needed EU-compliant packaging for table grapes destined for the UK market. The existing packaging had no nutritional information, no batch traceability codes, and the brand name was printed in a font that was unreadable at retail display distance. We designed packaging compliant with EU Regulation 1169/2011, integrated QR-code traceability, and created a brand identity that communicated “premium Indian origin” without triggering negative country-of-origin bias.
- Marine and Seafood: A Kochi-based shrimp processor needed to differentiate from 200+ competing Indian seafood exporters in the US market. We built a brand identity anchored on their HACCP (Hazard Analysis Critical Control Point) certification, FDA registration, and their proprietary cold-chain process. The key differentiator was a factory profile video that showed the processing facility’s actual temperature monitoring systems, not a generic “we have quality” claim.
- The Cautionary Tale: A leather goods exporter from Kanpur invested INR 12 lakhs in a premium rebrand. The new logo, packaging, website and pitch deck were flawless. However, they did not update their IEC-linked documents, their RCMC paperwork, or their existing B2B portal profiles. When a US buyer Googled the company name, the first result was their old IndiaMART listing with the previous logo and outdated factory photos. The buyer assumed the new brand was a different company and terminated discussions, suspecting fraud. The point of no return: a rebrand that exists only in isolation, disconnected from the exporter’s official registrations and digital footprint, is worse than no rebrand at all.
Rasp International’s 7-Step Export Branding Methodology
- Brand Forensics. We reverse-engineer your current brand perception by surveying actual foreign buyers (when possible), analysing your digital footprint across all touchpoints, and benchmarking against target market competitors. This eliminates guesswork.
- Market Visual Intelligence. We research the visual standards of the target market. A brand designed for the Indian domestic market will fail in Germany. We document the visual language the target buyer trusts.
- Identity Architecture. We design the complete brand system: logo, typography, colour, imagery style, tone of voice. Every decision is documented with cultural and commercial rationale.
- Compliance Integration. We audit packaging and labelling against destination country regulations. This is not optional. Non-compliant packaging means detained shipments and buyer distrust.
- Asset Production. We produce every collateral piece: photography, spec sheets, pitch decks, factory profiles, digital templates. No asset is left as a “placeholder” or “to be updated later.”
- Digital Deployment. We integrate the brand across every digital touchpoint: website, B2B portals, social media, email, WhatsApp Business. Consistency is non-negotiable.
- MAI and Incentive Recovery. We prepare the documentation for Market Access Initiative (MAI) Scheme reimbursement through your Export Promotion Council. This step recovers a significant portion of the branding investment. It is the highest-ROI step in the entire process and the one most exporters skip because the paperwork intimidates them.
Get your free Export Brand Audit from Rasp International on WhatsApp.
Three Things Export Branding Will Not Do
- It will not fix a bad product. If your manufacturing quality is inconsistent, if your defect rate is above industry norms, if your delivery timelines are unreliable, no amount of beautiful branding will save the buyer relationship after the first shipment. Branding creates the opportunity. Product quality closes the deal.
- It will not generate instant orders. Export branding is a mid-term investment. It shortens the sales cycle, increases inquiry quality and positions you for premium pricing. But a buyer who discovers your brand today will not place a USD 50,000 order tomorrow. Expect 3 to 6 months before the brand investment begins converting into measurable commercial outcomes.
- It will not work if applied selectively. A rebrand that covers your website but not your packaging, or your pitch deck but not your LinkedIn profile, creates brand dissonance. The buyer encounters two different versions of your company and their trust collapses. Export branding must be total or it fails. There is no middle ground.
Frequently Asked Questions
What is export branding and why is it different from domestic branding?
Export branding is the engineering of a brand identity system calibrated for foreign market procurement standards. Domestic branding optimizes for local consumer recognition. Export branding optimizes for international buyer trust, regulatory compliance and cross-cultural perception. The visual standards, colour psychology, typography expectations and packaging regulations differ fundamentally between domestic and international markets.
How much does export branding cost for an Indian exporter?
Export branding costs depend on the number of target markets, SKU complexity and the scope of assets required. Rasp International provides customized quotes after a brand audit. Importantly, eligible expenses can be reimbursed through the Market Access Initiative (MAI) Scheme administered by the Department of Commerce, significantly reducing the net cost to the exporter.
Can the government reimburse my export branding expenses?
Yes. The Market Access Initiative (MAI) Scheme reimburses eligible marketing and branding expenses for exporters. Reimbursement is processed through your Export Promotion Council (EPC). The eligible expense categories and reimbursement percentages vary by EPC. Obtain written confirmation from your EPC before incurring expenses to ensure your specific branding activities qualify.
How long does a complete export branding project take?
A complete export branding project typically takes 8 to 16 weeks from the initial brand audit to final asset delivery and digital deployment. The timeline varies based on the number of target markets, the complexity of packaging compliance requirements, and the availability of the exporter’s team for photography and data collection sessions.
What documents do I need before starting export branding?
You need a valid Importer Exporter Code (IEC), Registration cum Membership Certificate (RCMC), existing logo files (if any), product specifications, factory photographs, certifications (ISO, HACCP, BIS, etc.), current marketing materials, and a clear list of target countries. The more raw data you provide, the stronger the brand assets we produce.
Will export branding help me get listed on international B2B portals?
Yes. Professional brand assets dramatically improve your listing quality on Alibaba, Amazon Business, TradeIndia and IndiaMART. Listings with professional product photography, consistent brand identity and complete company profiles receive significantly more buyer inquiries than those with phone photos and generic descriptions.
Do I need different branding for different countries?
The core brand identity (logo, colour system, typography) remains consistent across markets. However, the application layer must be adapted. Packaging must comply with each country’s regulations. Pitch decks must match the communication style of the target culture. Photography may need to exclude certain imagery for religious or cultural reasons in specific markets.
What happens if I rebrand while I have active buyer contracts?
You must issue formal amendment requests to all active purchase orders before shipping products with the new branding. Buyers specify logo placement, packaging design and labelling in their POs. Shipping a rebranded product without amending the PO can trigger rejection at incoming goods inspection. Allow a 90-day transition window.
Is export branding only for manufacturers or also for trading companies?
Both. Manufacturers need export branding to present their production capability to foreign buyers. Trading companies need it to establish credibility as a reliable sourcing partner. The branding strategy differs: manufacturers emphasize factory capability and certifications, while trading companies emphasize supply chain reliability and multi-product sourcing strength.
Can I use my domestic brand as is for export markets?
Almost never. Domestic brands are designed for Indian consumer recognition. Export markets have different visual standards, typography expectations, colour associations and packaging regulations. A domestic brand used without adaptation typically signals to the foreign buyer that the supplier is not serious about international business.
What is the MAI Scheme and how does it help with branding costs?
The Market Access Initiative (MAI) Scheme is a government programme administered by the Department of Commerce that provides financial assistance for export promotion activities. Eligible expenses include brand development, marketing collateral, trade show participation and market studies. Reimbursement is processed through Export Promotion Councils and can cover up to 100% of eligible expenses.
How do I measure the ROI of export branding?
Measure export branding ROI through: increase in qualified inquiry volume (track before and after), improvement in inquiry-to-order conversion rate, ability to negotiate higher prices (reduction in price-only negotiations), reduction in buyer objections during the sales cycle, and successful MAI reimbursement recovery reducing net investment.
Does Rasp International handle packaging compliance for export branding?
Yes. Packaging compliance is integrated into every export branding engagement. We audit labelling requirements for each destination market including EU Regulation 1169/2011, US FTC requirements, Japan JIS standards and Australian FSANZ regulations. Non-compliant packaging results in shipment detention and buyer relationship damage.
What makes Rasp International different from a regular branding agency?
Regular branding agencies design for aesthetics. Rasp International engineers brand systems for international trade conversion. We understand IEC documentation, RCMC requirements, MAI reimbursement processes, packaging compliance regulations and the specific visual trust signals that foreign procurement managers respond to. We do not design brands. We engineer export conversion machines.
Can export branding help if I already have buyers but want better margins?
Absolutely. Export branding directly impacts pricing power. A supplier with a premium brand identity can justify higher prices because the buyer perceives higher value, reliability and professionalism. Exporters who rebrand from “commodity supplier” to “premium manufacturing partner” typically shift from price-based negotiations to value-based partnerships.
This Week Checklist
- Audit your existing brand touchpoints. Open your website, check your logo file formats, review your last pitch deck, examine your product photos and look at your packaging. List every element that would make a German procurement manager question your professionalism.
- Verify your IEC and RCMC status. Log into the DGFT portal (dgft.gov.in) and confirm both are valid and current. You cannot access MAI reimbursement without these.
- Contact your Export Promotion Council. Call or email your EPC and ask specifically which branding expenses are currently eligible for MAI reimbursement. Get the answer in writing.
- Request your free brand audit. Message Rasp International on WhatsApp with your company name, product category and target markets. We will send you a preliminary brand assessment within 48 hours.
About Rasp International
Rasp International is an ISO 9001:2015 certified EXIM advisory and export marketing firm headquartered in Agra, India. With a family legacy in international trade since 2005 and over 500 exporters served, we specialize in DGFT licensing, export incentive recovery, customs compliance, buyer development and export brand engineering. We do not do generic marketing. We build brand systems that make foreign procurement managers trust Indian suppliers.
Start a conversation with Rasp International on WhatsApp | Visit our Contact Page
Sources and References
Important Notice
Disclaimer: This page provides general guidance on export branding and international marketing strategies. Government schemes, regulations and reimbursement policies change frequently. Always verify current eligibility and terms directly with the DGFT, your Export Promotion Council and the relevant destination country regulatory body before committing expenditure. Rasp International is not a law firm and this content does not constitute legal advice.
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Last updated: September 2026. Verified against MAI Scheme guidelines and DGFT Foreign Trade Policy 2023-2028.