Brand India Global Outreach Scheme: A Practical Guide for Associations and Export Promotion Councils

Verified as on 4 October 2026 against DGFT Trade Notice No. 12/2026-27 dated 14 July 2026 and its Annexures I to V. Written by Pratham Agarwal, Founder, Rasp International.

Brand India Global Outreach Scheme: the short answer

The Brand India Global Outreach Scheme is the working name used by exporters for the Global Outreach for Branding, Labelling and Export Packaging intervention under EPM Niryat Disha. DGFT launched it by Trade Notice No. 12/2026-27 dated 14 July 2026, with prospective effect.

Recognised Export Promotion Councils, Commodity Boards and other industry associations can apply for sector branding support. For priority sectors, assistance is up to 50 percent of eligible project cost, capped at Rs 10 crore per project. Central multi-year Brand India campaigns run by government agencies sit in a separate window: up to 100 percent of eligible cost or Rs 200 crore.

Proposals go through the designated online portal in the Annexure-IV format. Funds are released in two or more instalments. The first follows approval. Later instalments need a utilisation certificate and certified physical and financial progress.

The Notice also invited comments for 30 days at [email protected] under paragraph 1.07A of FTP 2023. That window closed in mid-August 2026. As of 4 October 2026, no public amending trade notice finalising the portal, the exact cost-heads or Trust Mark audit rules was located. Associations should treat the 14 July text as the operative guideline and re-check dgft.gov.in before filing.

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Key facts table: Brand India global outreach support

What the scheme actually is

Indian exports are large. Their brand equity abroad is uneven. A buyer in the European Union, the Gulf, ASEAN, Africa, the United Kingdom or the United States often meets an Indian product as a price quote, not as a named origin with a quality story. Trade Notice 12/2026-27 says the intervention is meant to close that gap.

The official objective is to address the fragmented brand identity of Indian exports and strengthen Brand India by a Unified Brand India Framework. The Notice lists four linked aims:

• A common anchor brand built around quality, origin, traceability, consistency, heritage, innovation, craftsmanship and environmental sustainability.
• Sector brands that sit inside that national identity, not beside it.
• International campaigns, packaging and labelling that help India move from commodity supply into value-added and premium segments.
• Shared brand assets that MSMEs, first-time exporters, start-ups, clusters and district export hubs can actually use.

The parent budget is the Export Promotion Mission, approved by the Union Cabinet in November 2025 with an outlay of Rs 25,060 crore for FY 2025-26 to FY 2030-31. This branding intervention is one component of the Niryat Disha side of that mission. It is not MAI, not Market Access Support and not interest subvention under Niryat Protsahan. An EPC should not recycle an old MAI fair proposal and relabel it.

Participation in the brand identity and in the Trust Mark is voluntary. Grant support is not an entitlement. It follows an approved project, milestones and audit.

Two tiers, and why associations sit in the second

The Notice uses a two-tier architecture.

Tier 1 is Unified Brand India. It covers the anchor narrative, national visual identity, storytelling themes, cross-sector campaigns, digital brand assets, common exporter toolkits and country-specific marketing. Pilot launches are envisaged in a mix of established, underserved and new markets before scale-up. Large central campaigns under this tier are for government agencies, with assistance up to 100 percent or Rs 200 crore.

Tier 2 is sectoral branding. This is the window for Export Promotion Councils, Commodity Boards, industry associations, State export promotion agencies, export clusters and district export hubs. Campaigns must stay consistent with the Unified Brand India narrative and visual identity, while showing the sector’s own strength.

A Trust Mark sits under the Unified Brand India umbrella. It is a multi-tier, audit-led certification, structured across three or more tiers so that exporters at different stages of readiness can enter. It is fee-based, with periodic audit and re-certification. Fees are waived for an initial two years, with a provision to extend that waiver. The Mark is voluntary. A firm-level self-regulation framework is to be the backbone. Exact tier criteria, the audit body and the fee after year two are not specified in the Trade Notice. That is one of the open points.

Who can apply

Annexure-II limits assistance to entities incorporated in India. The eligible categories, in the Notice’s own grouping, are:

1. Central Government and State Government departments and organisations.
2. Offices and agencies of the Department of Commerce, including regional offices.
3. Ministry of External Affairs and Indian Missions abroad.
4. Export Promotion Councils and Commodity Boards recognised under Appendix 2T of the Foreign Trade Policy.
5. Other industry associations.

Export clusters, district export hubs and sectoral associations may also submit proposals, but only if they nominate a lead implementing entity that will execute the project and carry compliance.

What this means for an association office-bearer

A recognised EPC under Appendix 2T is squarely inside category 4. A commodity board such as APEDA, MPEDA, the Tea Board, the Coffee Board or the Spices Board is in the same class if it is the recognised body for that product.

A national or state industry association that is not an Appendix 2T council can still fall under “other industry associations”, provided it is incorporated in India. The Notice does not demand that the association itself be an exporter. It does demand legal identity, audited accounts and a project that serves export branding.

A cluster or a district export hub should not file in its own informal name. Nominate the EPC, the state export promotion agency, a registered SPV or the association as lead. The lead signs the declaration, holds the books and files the utilisation certificate.

Indian Missions are eligible in their own right. They are also a delivery partner: market intelligence, buyer due diligence, roadshows and monitoring. An association proposal that names a Mission as a facilitation partner is aligned with the Notice. A proposal that assumes the Mission will co-fund or co-sign should not be filed until that role is agreed in writing.

Individuals, foreign agencies and unregistered groups are not eligible applicants. A creative agency can be a partner or vendor. It cannot be the applicant.

Integrity conditions

At filing, the entity must self-certify that it is not under investigation, charge, prosecution, debarment or blacklist under the Foreign Trade (Development and Regulation) Act, 1992 or other law on international trade. Material change after filing has to be disclosed. Books of account and audited statements must be open to inspection. Duplicate assistance for the same activity is barred by the declaration in Annexure-IV.

Ten priority sectors

The first phase of sector-specific branding is limited to ten sectors:

1. Food processing
2. Textiles and apparel
3. Leather and footwear
4. Handicrafts and Geographical Indication products
5. Wellness and AYUSH
6. Hospitality and medical tourism
7. Pharmaceuticals
8. Engineering and automotive
9. Gems and jewellery
10. Cosmetics

The 50 percent support, subject to the Rs 10 crore ceiling, is stated for priority sectors. The Notice does not publish a separate ceiling for a non-priority sector proposal. An association outside these ten should not assume the same grant rate. It should either map its product to one notified sector with HS codes, or wait for a later identification round. The policy says priority goods, services and markets will be identified periodically.

Existing quality marks can sit inside the new identity. The framework expressly allows convergence with marks such as Cotton Mark and Silk Mark. A GI already registered is an asset in the proposal, not a rival brand. The Annexure-IV form asks for GI tag or existing quality mark, if any.

Sector-wise scope an association can defend

The Notice does not issue a separate activity menu for each sector. The scope below is a reading of the eligible activity list against the sector’s export problem. It is not an approved project list.

Food processing. Destination labelling, residue and nutrition panels in the buyer’s language, sustainable pack formats and a category story for spices, ready-to-eat or processed fruit. APEDA or a state food association is the natural lead. The IEC list should separate manufacturer-exporters from merchant traders.

Textiles and apparel. Sector sub-brand, digital campaigns, exporter toolkits, fair promotion, catalogues and destination packs. Cotton Mark or Silk Mark can be aligned to the national identity rather than replaced. A council should not propose a fashion week that has no buyer cohort.

Leather and footwear. Compliance-led labelling, material traceability story and retail or airport activation in one or two markets. The measurement plan should track buyer meetings and sample orders, not only reach.

Handicrafts and GI products. GI registration is a form field, not a slogan. Translation, pack templates that survive export handling and a craft story tied to a named GI are the defensible core. Cluster proposals need a lead entity.

Wellness and AYUSH. Claim language is a regulatory risk in the EU, UK and US. The proposal should budget for compliant copy, not for therapeutic claims. Ministry of AYUSH convergence can be named only if a letter exists.

Hospitality and medical tourism. This is a services sector inside a goods-heavy notice. The defendable activities are destination branding, buyer engagement and linkage to wellness, cuisine and craft. It is not a hospital-accreditation scheme.

Pharmaceuticals. Brand India here is quality and consistency, not a consumer logo. Labelling, traceability narrative and buyer programmes for formulations sit closer to the Notice than mass-media spend. Regulated-market claims need a compliance note.

Engineering and automotive. Component and capital-goods councils can use catalogues, demonstration and digital discovery tools. A pavilion alone will look like a relocated MAI proposal unless the brand system and the exporter toolkit are specified.

Gems and jewellery. Origin, craftsmanship and traceability are the Trust Mark logic applied to a high-value sector. Retail activation and translation matter more than a generic film.

Cosmetics. Ingredient origin, pack compliance and claim localisation are the packaging half of the intervention. Influencer content without a regulatory read is a weak file.

What the grant can pay for

The Notice describes activities rather than a closed positive list. Eligible work, read from the policy framework and the proposal form, includes:

• Sector sub-brand assets and a visual system aligned to Unified Brand India
• Multimedia and digital campaigns, including social and influencer-led content
• Country-specific promotion in identified markets
• International airport and retail activations
• Trade-fair pavilions and buyer engagement, including buyer-seller meets
• Storytelling and heritage campaigns
• Sector microsites, digital brand portals and AI-based product discovery tools
• Exporter branding toolkits and digital content libraries
• Packaging and labelling design, destination-specific packs, translation into foreign languages and sustainable or recyclable packaging aligned to overseas rules
• Catalogues and product demonstration

Cost heads named in the form include design of branding, labelling and packaging assets; media dissemination; campaign duration; space for outdoor branding; hiring; and licences. Amounts are to be in rupees, reasonable, benchmarked and backed by quotations where available.

The Notice does not publish an ineligible-cost list. That absence is a risk, not a licence. Association overheads, travel unrelated to the campaign, retrospective spend and activities already funded under another Government scheme should be kept out unless a later circular allows them. The declaration requires the applicant to confirm that assistance is not being duplicated.

The money: 50 percent, Rs 10 crore and the other window

Two assistance levels are written into the Notice.

For an EPC or association, the operative rule is the second row. The applicant shows its own or raised contribution and the grant requested. A Rs 12 crore project can seek Rs 6 crore. A Rs 24 crore project can seek only Rs 10 crore, because the cap binds before the percentage. A project under Rs 1 crore is not barred, but a campaign above Rs 1 crore must add a brand equity measurement plan: pre- and post-campaign method for awareness, recall and perception shift in the target market.

The Notice does not fix the applicant’s minimum contribution above the residual 50 percent, does not say whether GST is eligible and does not cap the number of projects one council may hold. Those points should be confirmed on the portal before the budget is locked.

How this differs from Market Access Initiative support

Office-bearers often ask whether an existing fair proposal can be shifted. It should not.

Market Access Initiative support funds market access: fairs, buyer-seller meets and related export promotion. Trade Notice 12/2026-27 funds brand identity, labelling, packaging and campaigns that leave a reusable asset. A pavilion can appear in a Brand India project, but only as one activity inside a brand system. The same invoice cannot be claimed twice. The Annexure-IV declaration requires the applicant to rule out duplicate assistance.

Interest subvention under Niryat Protsahan is a different sub-scheme. It does not brand a product and it does not belong in this proposal.

Governance an association will actually meet

A Brand India Committee develops the Unified Brand India Framework, recommends activities and monitors implementation.

• Chair: Director General of Foreign Trade
• Vice-chair: Chief Executive Officer, India Brand Equity Foundation
• Convenor: Additional DGFT in charge of the EPM Division
• Members: the Brand India Cell of DPIIT, the Deputy CEO of IBEF, the Economic Diplomacy Division of the Ministry of External Affairs, the Ministry of MSME, the India Trade Promotion Organisation, the Ministry of Tourism and four branding experts
• Invitees: stakeholder line Ministries and Departments, and representatives of key EPCs and industry associations

Roles around the Committee, as set out in the Notice:

• Department of Commerce and DGFT coordinate.
• DPIIT aligns the work with Make in India and Production Linked Incentive frameworks.
• Indian Missions supply market intelligence, help with due diligence, identify markets, support roadshows and buyer engagement and assist monitoring.
• Ministry of MSME supports onboarding of MSME exporters into the Trust Mark and packaging and design capability.
• Ministry of Tourism links Incredible India experience to handicrafts, GIs, wellness and cuisine.
• National Institute of Design, Indian Institute of Packaging, National Institute of Fashion Technology and IBEF contribute to identity, packaging and brand development.

An association does not need a Committee seat to file. It does need its campaign to be capable of sitting under a national visual system that the Committee owns. Building a private logo and calling it Brand India is a rejection risk.

Proposal format: what Annexure-IV asks for

Filing is through the designated online portal in the Annexure-IV format. The Notice does not print a public URL. Until DGFT notifies the path, secretariats should watch dgft.gov.in and the EPM section, and should not assume the Trade Connect e-Platform module is live for this intervention.

Entity block

Legal name and address; legal status; PAN and GSTIN if applicable; Darpan ID; year of incorporation; authorised signatory name, designation, email and mobile; website. A government applicant uses the administrative-status variant instead. Enclosures: incorporation or registration certificate, memorandum and articles and CA-audited financial statements for the last three financial years.

Project block

• Title, preferably under 20 words
• Priority sector, product categories with HS codes, GI or quality mark if any
• Activity list, each mapped to a deliverable and a cost head
• Write-up of about 300 words on experience, relevance and justification, with years, key markets and indicative sectoral export turnover
• Intervention chosen: global campaign support, or sector-specific branding
• Domestic base and overseas locations: cities, fair venues, retail or airport sites, digital geographies
• Partner or implementing agency, if any, with legal name, address, scope and credentials
• Total cost and break-up, duration, operating cost, outdoor-space cost
• Financing pattern: own sources and grant requested
• Status of clearances
• Phasing and completion date, with milestone rows for key deliverables and timelines (the format shows three)
• Implementation strategy: tools, platforms, media
• Campaign architecture: geographies, brand proposition, visual and messaging system, channel mix and a confirmation of alignment with Unified Brand India guidelines
• Rationale for the chosen markets and categories
• Expected outcomes and metrics
• Previous marketing experience over two years: activity, objective, market, sector, period, budget, channels, quantified results and proof such as sanction letters, completion certificates, references or work orders
• Declaration on investigation, blacklist, dues, FTP compliance, accuracy, conflict of interest and no duplicate aid

Checklist items that decide completeness

Detailed project plan; partnership MoU if a partner is named; product categories; IEC-wise exporter list, including MSME count if available; branding strategy and the need for branding, labelling or packaging support; cost estimate with design, dissemination, duration, hiring and licences; agreements with influencers, media or locations; other funding; licence status; quarterly monitoring plan.

Outcomes the evaluator is told to look for

The Notice says proposals should be innovative, scalable and outcome-oriented, with metrics. Applicants are expected to indicate export-value movement, number of exporters and MSMEs benefited, entry into new markets, durable brand assets and international visibility. Paragraph 8 of Annexure-II names the evaluation parameters: innovativeness in branding strategy or packaging, replicability and scalability, duration and coverage across platforms, alignment with target markets, adherence to the Unified Brand India framework and the branding, labelling or packaging assets created. It adds operational factors: the experience of vendors, the institutional capacity of the agency, financial viability, audience engagement and outreach indicators such as footfall at outdoor sites.

A pavilion without a buyer list, a film without a market or a logo exercise without an exporter cohort will read as incomplete against that test.

Fund release

Assistance, including advances, is released in two or more instalments after prescribed milestones.

1. The first instalment is released after the proposal is approved.
2. Later instalments depend on performance against the milestones in the sanction.
3. Each later release needs a utilisation certificate for the previous instalment.
4. Physical and financial progress of the branding, packaging or labelling work must be certified before the next release.
5. Disbursement follows Annexure-V, the utilisation-certificate format: sanctioned amount, amount used, unspent balance and a certification that the sum was used for the purpose stated in the sanction.
6. An advance is recoverable with applicable interest if approved objectives, conditions or deliverables are missed.
7. Missing reports, utilisation certificates or audited accounts on time can make the entity ineligible for further assistance and can trigger recovery.

The Notice does not fix the first-instalment percentage. Do not budget as if 40 percent or 50 percent will arrive on day one. Cash-flow the council’s own share so that vendors can be paid before the next milestone is certified.

Milestone pattern a sanction can actually monitor

The form shows three milestone rows. A usable pattern for a 12-month sector project:

Dates in the proposal should be after the expected sanction, not before filing. Retrospective spend is not authorised by the Notice.

What the office-bearer signs, and what staff must keep

The authorised signatory certifies that the entity is not under investigation or blacklist, that information is correct, that there is no conflict and that the same assistance is not being taken elsewhere. Staff should keep, from day one:

• Sanction order and approved cost heads
• Vendor contracts and quotations that match those heads
• Proof of payment from the council’s own share and from the grant
• Physical progress notes each quarter: assets issued, markets live, exporters using the toolkit
• Enquiry and meeting logs, even if export value moves slowly
• The Annexure-V draft, updated before each instalment claim

Failure to file the utilisation certificate, prescribed reports or audited accounts can stop further assistance and can lead to recovery. An advance that is not matched to deliverables is refundable with applicable interest.

How an EPC or association should prepare the file

Week 1: mandate. The executive committee or the council’s competent authority should minute the decision to apply, name the nodal officer and authorise the signatory. Darpan ID, PAN, GSTIN and Appendix 2T status should be on one page.

Week 2: cohort. Build the IEC-wise exporter list. Mark MSMEs. Drop firms that cannot be contacted. A brand campaign that cannot name its users fails the outcome test.

Week 3: market choice. Pick fewer markets and defend them. Use Mission input where it can be obtained in writing. State the regulatory or packaging gap in each market, not a generic “global visibility” line.

Week 4: brand system. Commission a system that can accept the national identity once it is issued: colour, lockup, descriptor and a sector sub-brand. Do not print final packs that cannot be altered.

Week 5: cost. Three quotations for design, media, translation and space. Separate the council’s own share from the grant. Keep a contingency inside the own share, not inside the grant ask.

Week 6: measurement. For any project above Rs 1 crore, write the pre/post method: sample, market, awareness, recall, perception. Add quarterly export-enquiry and buyer-meeting metrics even below that threshold.

Week 7: integrity. Conflict check on the agency. Confirmation that the same creative or pavilion is not billed to MAI, a state scheme or another EPM component. Draft the Annexure-V trail before the first invoice.

Filing sequence once the portal opens

1. Confirm the applicant is incorporated in India and, for a council, named in Appendix 2T.
2. Pass an internal resolution naming the nodal officer and the signatory.
3. Assemble three-year CA audits, registration, PAN, GSTIN and Darpan ID.
4. Freeze the IEC cohort and the MSME count.
5. Lock markets, activities and a quotation-backed cost.
6. Write outcomes that a monitor can check: exporters covered, markets entered, assets left behind, enquiries logged.
7. Add the brand-equity method if the project exceeds Rs 1 crore.
8. File on the designated portal only. Email to [email protected] was the comment channel, not the application channel.
9. After sanction, raise the first claim against the sanction conditions, not against the proposal narrative.

Worked budget patterns

These are illustrations, not sanctioned templates.

A textile EPC seeking a two-market digital and retail campaign at Rs 8 crore eligible cost may request Rs 4 crore and fund Rs 4 crore itself. Milestones might be asset lock, first-market activation and second-market activation plus the equity study.

A GI handicraft association at Rs 3 crore may request Rs 1.5 crore, with packaging templates, a translated catalogue and one buyer programme. The IEC list and the GI registration do more work here than media spend.

A government-executed national campaign is a different instrument. An association should not file a Rs 200 crore ask. That ceiling is for multi-year central campaigns by government agencies.

Common rejection risks

• Applicant is a trust, society or committee with no clear incorporated lead.
• Sector is outside the ten, with no HS-code bridge.
• Budget is a single lump sum.
• No IEC list, or the list is a membership dump with no MSME count.
• Campaign identity contradicts, or ignores, Unified Brand India.
• Outcomes are impressions only, with no export, enquiry or market-entry metric.
• Project above Rs 1 crore and no brand-equity method.
• Partner agency is named without an MoU or a conflict disclosure.
• Same activity is already assisted under another scheme.
• Signatory is not the person authorised in the registration documents.

Not yet confirmed

These points are not settled in the public text of Trade Notice 12/2026-27. An association should not invent an answer in the proposal.

• The 30-day comment window under FTP paragraph 1.07A closed about 13 August 2026. No public trade notice incorporating those comments was found as of 4 October 2026.
• The designated portal URL and the login path are not printed in the Notice.
• Trust Mark tier criteria, the audit agency and the fee after the two-year waiver are not notified.
• The national visual identity that campaigns must follow is to be developed by the Brand India Committee. It is not annexed.
• Eligible and ineligible cost heads are described, not exhaustively listed.
• Instalment ratios are not fixed.
• GST treatment, retrospective spending and the number of live projects per council are not stated.
• Whether a non-priority sector can seek the 50 percent rate is not stated.
• The Notice names priority markets for country-specific campaigns (United States, European Union, United Kingdom, Gulf, ASEAN, Africa and Latin America) but also says goods, sectors and markets will be identified periodically. A sector proposal must justify its own list.

Until those gaps close, a filing should quote the 14 July Notice, attach the three-year audit and avoid claims that a portal acknowledgement or a Trust Mark logo already exists.

Frequently asked questions

What is the Brand India Global Outreach Scheme?

It is the exporter-facing name for DGFT’s Global Outreach for Branding, Labelling and Export Packaging under EPM Niryat Disha, launched by Trade Notice 12/2026-27 on 14 July 2026.

Who can apply?

Central and State Government bodies, Department of Commerce offices, MEA and Indian Missions, Appendix 2T EPCs and Commodity Boards and other industry associations, if incorporated in India. Clusters and district hubs apply through a nominated lead entity.

What is the grant for an association?

Up to 50 percent of eligible project cost, capped at Rs 10 crore per project, for priority sectors.

Is the Rs 200 crore window open to EPCs?

No. That ceiling is for multi-year Unified Brand India campaigns executed by government agencies, at up to 100 percent of eligible cost.

Which sectors are covered first?

Food processing, textiles and apparel, leather and footwear, handicrafts and GI products, wellness and AYUSH, hospitality and medical tourism, pharmaceuticals, engineering and automotive, gems and jewellery and cosmetics.

Is the Trust Mark compulsory?

No. It is voluntary, multi-tier and audit-led. Fees are waived for an initial two years. Exporters earn it before carrying the Unified Brand India identity.

Where is the proposal filed?

On the designated online portal, in Annexure-IV. The public URL was not printed in the Trade Notice.

How is money released?

In two or more instalments. The first after approval. Later instalments after utilisation certificates and certified physical and financial progress. Unmet deliverables can trigger refund of the advance with interest.

Can a State association apply if an EPC exists for the sector?

The Notice allows other industry associations. Overlap with the EPC should be explained, and duplicate funding must be ruled out. A joint proposal with the EPC as lead is cleaner.

Are the guidelines final?

They were implemented prospectively and simultaneously opened for 30 days of comment. The comment window has closed. Applicants should still re-check dgft.gov.in for an amending notice before filing.

What is the Trust Mark under Brand India?

A multi-tier, audit led certification that anchors the Unified Brand India identity. Exporters must earn it before carrying that identity. It has three or more tiers, a progression path between tiers, periodic audit and re-certification. Fees are waived for an initial two years, with provision for extension.

Does a campaign above Rs 1 crore need anything extra?

Yes. Paragraph 8(d) of Annexure-II requires a brand equity measurement plan for campaigns with a budget above Rs 1 crore, with a pre-campaign and post-campaign method for brand awareness, recall and perception in the target markets.

Can an individual exporter apply directly?

No. The eligible list in Annexure-II covers government bodies, Indian Missions, Appendix 2T EPCs and Commodity Boards and other industry associations incorporated in India. An exporter benefits through a council or association proposal and, separately, through the voluntary Trust Mark.

What happens if a project misses its milestones?

Any advance is liable to refund with applicable interest if approved objectives, conditions or deliverables are not met. Missing reports, utilisation certificates or audited accounts can make the entity ineligible for further assistance and lead to recovery.

Can the same activity be funded by another scheme?

No. The applicant gives an undertaking that the assistance is not being availed for the same project or expenditure under any other Government scheme, and the Annexure-IV declaration extends this to State Government schemes for the same activity.

How Rasp International helps with Brand India proposals

Rasp International is an ISO 9001:2015 certified EXIM and DGFT consultancy based in Agra, with a family legacy in international trade since 2005 and more than 500 exporters served. We prepare Annexure-IV sector branding proposals for EPCs, commodity boards and incorporated industry associations: eligibility check against Appendix 2T, the IEC wise exporter cohort, market rationale, a quotation backed cost break-up, the milestone plan and the brand equity method required above Rs 1 crore.

The engagement covers drafting and filing support. Approval, instalment release and Trust Mark certification rest with DGFT and the Brand India Committee, so we do not promise them.

Planning a sector branding proposal under Trade Notice 12/2026-27? Message Rasp International on WhatsApp to discuss the Annexure-IV file.

Sources

• DGFT Trade Notice No. 12/2026-27 dated 14 July 2026, Launch of Global Outreach for Branding, Labelling and Export Packaging under Export Promotion Mission (EPM) Niryat Disha, F. No. 01/02/52/AM-26/EPM, including Annexures I to V. Listed on the DGFT trade notices page.
• Foreign Trade Policy 2023, paragraph 1.07A, for the comment process cited in the Notice.
• Union Cabinet approval of the Export Promotion Mission, November 2025, with an outlay of Rs 25,060 crore for FY 2025-26 to FY 2030-31.

This page is an explanatory guide for association office-bearers. It is not a DGFT sanction letter. Figures and conditions should be re-read on the official PDF before a proposal is filed.

This is general guidance. Rules change. Verify against the current Trade Notice and the DGFT portal before you file or pay.

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