Samples, fairs and freight each have their own orderVerified as on 4 October 2026 against Government Order No. 811/18-4-2025 dated 6 November 2025. Written by Pratham Agarwal, Founder, Rasp International.
UP MDA scheme: the short answer
Under Government Order No. 811/18-4-2025 dated 6 November 2025, Uttar Pradesh Micro, Small and Medium Enterprise (MSME) exporters can claim 75% of their actual spending on foreign and domestic fairs, website and digital marketing, free trade samples and quality certifications, up to Rs 25 lakh per unit each financial year. The claim must be filed online within 120 days of the work, subject to approval and budget.
The rule that decides everything: the 120 day clock starts on a different date for each type of expense, and a claim filed after it is out of time.
Key facts table: UP Marketing Development Assistance
| Item | Details |
|---|
| Scheme name | Quick Export Development Incentive Scheme, marketing support programme for exporters at international level (known as the UP Marketing Development Assistance or MDA scheme) |
| Governing body | Government of Uttar Pradesh, MSME and Export Promotion Department. Claims pass through the District Industries Promotion and Entrepreneurship Development Centre and the Export Promotion Bureau UP, and an Authorised Committee decides them. |
| Parent policy | UP Export Promotion Policy 2025-30, Government Order No. 684/18-4-2025/18-4099/31/2025 dated 3 September 2025 |
| Legal basis | Government Order No. 811/18-4-2025 dated 6 November 2025, effective immediately. It replaces all earlier orders on the programme. |
| Who it is for | MSME exporting units of Uttar Pradesh registered with the Export Promotion Bureau UP and the UP Export Promotion Council. Approved export promotion councils and exporter organisations are also eligible for the organiser categories. |
| What you get | 75% of actual spending in each category, with a cap per category and an overall cap of Rs 25 lakh per unit per financial year |
| Deadline | Within 120 days of the work, counted from a start date that depends on the expense |
| Where you apply | Online, on the government portal for UP export incentives. The claim shows on the portal of the District Industries Promotion and Entrepreneurship Development Centre after 15 days. |
Why we are writing about Government Order 811
Many UP exporters know that fairs, samples and websites can be claimed, and few know the details: which fairs count, which amounts are capped and when the 120 days start. Those details sit in a nine row table and thirteen clauses of a Hindi order. We have put them in one place and compared them with the summary figures most websites quote.
Rasp International advises exporters on DGFT and export incentive work from Agra. This page reflects the order as issued on 6 November 2025 and nothing more. Where the order is silent, we say so instead of guessing. A claim under this order is a reimbursement. It is never a grant that is promised in advance.
What the UP MDA scheme actually is
The UP Marketing Development Assistance scheme is a state reimbursement programme that repays part of what an MSME exporter spends to find foreign buyers, administered by the Export Promotion Bureau UP under the UP Export Promotion Policy 2025-30. The money is paid by Direct Benefit Transfer (DBT, a payment straight into the unit’s bank account), subject to budget availability.
The order gives its purpose in its opening paragraph: to promote competition among the state’s exporters, to build marketing capacity and to create awareness of major global markets and their demand. It names four kinds of spending that can be supported:
- Taking part in or organising foreign fairs, international level fairs inside India and buyer-seller meets.
- Advertising, catalogue printing, website development, digital cataloguing, digital content, digital marketing and social media advertising.
- Free trade samples sent to foreign buyers.
- Quality control certifications.
The order replaces all earlier government orders on this programme, so older summaries, including some websites and old pitches, may describe limits that no longer apply.
Government Order 811, clause by clause
The order has thirteen numbered clauses and a table of nine categories under clause 3. The table below gives the plain meaning of each clause. It is a reading aid, not a replacement for the order.
| Clause | What the order says | What it means for an exporter |
|---|
| Opening paragraph | Replaces all earlier orders. Approved under the UP Export Promotion Policy 2025-30 for marketing support to exporters at international level | Only this order applies from 6 November 2025 |
| 2 | MSME units of Uttar Pradesh registered with the Export Promotion Bureau UP and the UP Export Promotion Council at the time of the work, and approved export promotion councils and exporter organisations, are eligible for four kinds of spending | Both registrations must be in place when you spend the money |
| 3 | A table of nine categories with the share paid and the cap for each | Each expense has its own rule and its own cap |
| 4 | The total for any one unit in one financial year across all categories is limited to Rs 25.00 lakh | The overall cap is Rs 25 lakh per unit per year |
| 5(1) | The claim is filed online within 120 days of the work. The start date differs by category | The clock is set by the expense, not by the filing date |
| 5(2) | Copies of all required documents are uploaded with the claim | Attach everything at the start |
| 5(3) | The unit can correct mistakes for 15 days from the date of application. The claim then shows on the portal of the District Industries Promotion and Entrepreneurship Development Centre. The Deputy Commissioner Industry examines complete claims within 21 days and forwards them to the Bureau | The first review happens at district level |
| 5(4) | If a claim is incomplete, the gap is marked online. The unit uploads the papers within 15 days or the claim is cancelled. The district then has 21 days to examine and forward it | A late reply ends the claim |
| 5(5) | If the district does not forward or revert a claim in 21 days, the claim goes to the Bureau automatically and the Bureau fixes responsibility on the officer | A slow district does not stop a claim |
| 5(6) | Claims outside the eligible categories are forwarded with a recommendation to reject, with reasons | An ineligible expense is rejected with reasons |
| 5(7) | When the district clearly recommends a claim, the Bureau receives it online within 15 days and puts it on the committee agenda | The Bureau is the last step before the committee |
| 6 | An Authorised Committee fixes the filing process, the documents and any changes. It also approves claims | The document list can change, so check the portal |
| 7 | Claims are approved first come first served. Payment is by DBT within the available budget. Unpaid claims may be carried to the next year | Early filing helps and payment is never certain |
| 8 | No full or partial benefit of a similar nature from any central or state scheme for the same purpose | No double claiming for the same expense |
| 9 | Units that take part in national level fairs and events sponsored by the state, the Bureau and the UP Export Promotion Council get priority at the time of payment | State sponsored fairs help your place in the queue |
| 10 | The facility is for MSME exporting units registered with the Bureau and the Council at the time of the work | The registration rule is repeated |
| 11 | Misuse or wrong or hidden facts lead to recovery of the full amount like arrears of land revenue and blacklisting from future government financial assistance | Accuracy matters more than speed |
| 12 | The committee has the power to interpret and clarify the order | The committee has the last word on doubtful points |
| 13 | The order takes effect immediately | It applied from the date of issue |
What the UP MDA scheme pays: all nine categories
Clause 3 of the order sets nine categories. Categories 1, 2, 3, 7, 8 and 9 are for an individual exporting unit. Categories 4, 5 and 6 are for organisers of fairs and are paid to the organising body.
| No. | Category | Share paid | Cap | Main conditions in the order |
|---|
| 1(a) | Space rent for taking part in a foreign fair, exhibition or buyer-seller meet | 75% of actual spending | Rs 3.25 lakh | Fair organised by an export promotion council of the Centre or a state, or recommended or notified by the Centre, a state, an apex trade body, a commodity board or a commercial embassy |
| 1(b) | Economy class air travel for one person (owner, partner, director or authorised person) to that foreign fair | 75% of actual spending | Rs 1.25 lakh for one person only | The assistance cannot exceed the exporter’s own spending on space rent |
| 2 | Taking part in an international level virtual fair or virtual buyer-seller meet | 75% of total spending | Rs 25,000 per fair | Fair organised by an export promotion council, a commodity board or an exporters’ organisation under the Centre or a state |
| 3(a) | Space rent for taking part in an international level fair held in India | 75% of actual spending | Rs 75,000 | Same organiser conditions as category 1 |
| 3(b) | Economy class bus, rail or air travel for one person to that fair | 75% of actual spending | Rs 30,000 for one person only | The lower of the two figures applies |
| 4 | Organising international fairs and buyer-seller meets abroad | 75% of total spending, paid to the organiser | Rs 3 crore | At least 20 exporter units for traditional markets and 10 for non-traditional markets must take part. The organiser applies at least one month ahead. 50% is paid as an advance |
| 5 | Organising international level fairs and buyer-seller meets in India | 75% of total spending, paid to the organiser | Rs 1 crore | At least 30 exporter units must take part |
| 6 | Organising a virtual fair | 75% of total spending, paid to the organiser | Rs 25 lakh | At least 100 MSME or handicraft units must take part, half of them exporters. Buyers must be at least three times the number of exhibitors and at least 75% of buyers must be foreign |
| 7 | Advertising in foreign newspapers, magazines and periodicals, catalogue printing, website development, digital cataloguing, digital content, digital marketing and social media advertising | 75% of actual spending | Rs 1 lakh | Spending must be actual |
| 8 | Free trade samples sent to foreign buyers | 75% of actual spending | Rs 2 lakh per exporter per year | All samples in a claim must belong to the financial year of the claim |
| 9 | Quality control certifications | 75% of actual spending | Rs 25 lakh per exporter per year for this category | The committee can update the list of certificates from time to time |
Clause 4 then limits the total across all categories to Rs 25 lakh per unit per financial year. A unit that claims foreign fair space rent, travel, a website, samples and certification all in one year therefore stops at Rs 25 lakh.
Fairs, samples and websites help UP products reach foreign buyersWorked examples: how the 75% and the caps work
The figures below are worked examples with round numbers. They are not client results. The amount payable is the lower of 75% of the actual spending and the cap. Approval and payment stay subject to the committee and the budget.
| Worked example | Category | Actual spending (Rs) | 75% of spending (Rs) | Cap (Rs) | Payable (Rs) |
|---|
| A | Space rent, foreign fair | 4,00,000 | 3,00,000 | 3,25,000 | 3,00,000 |
| B | Space rent, foreign fair | 6,00,000 | 4,50,000 | 3,25,000 | 3,25,000 |
| C | Economy air travel, one person, foreign fair | 90,000 | 67,500 | 1,25,000 | 67,500 |
| D | Economy air travel, one person, foreign fair | 2,00,000 | 1,50,000 | 1,25,000 | 1,25,000 |
| E | Virtual fair participation | 20,000 | 15,000 | 25,000 | 15,000 |
| F | Virtual fair participation | 50,000 | 37,500 | 25,000 | 25,000 |
| G | Space rent, fair in India | 80,000 | 60,000 | 75,000 | 60,000 |
| H | Space rent, fair in India | 1,50,000 | 1,12,500 | 75,000 | 75,000 |
| I | Travel to a fair in India, one person | 50,000 | 37,500 | 30,000 | 30,000 |
| J | Website and digital marketing | 1,20,000 | 90,000 | 1,00,000 | 90,000 |
| K | Website and digital marketing | 2,00,000 | 1,50,000 | 1,00,000 | 1,00,000 |
| L | Free trade samples | 2,00,000 | 1,50,000 | 2,00,000 | 1,50,000 |
| M | Free trade samples | 4,00,000 | 3,00,000 | 2,00,000 | 2,00,000 |
| N | Quality certification | 8,00,000 | 6,00,000 | 25,00,000 for the category | 6,00,000 |
One unit, one year, several claims
The overall cap of Rs 25 lakh applies across categories. The example below shows how a busy year can hit it.
| Claim in the year | Payable on its own (Rs) |
|---|
| Foreign fair space rent (worked example B) | 3,25,000 |
| Economy air travel for one person (worked example D) | 1,25,000 |
| Website and digital marketing (worked example K) | 1,00,000 |
| Free trade samples (worked example M) | 2,00,000 |
| Quality certifications (spending of Rs 30,00,000 gives 75% of Rs 22,50,000) | 22,50,000 |
| Total before the overall cap | 30,00,000 |
| Total payable after the overall cap of clause 4 | 25,00,000 |
Who qualifies for the UP MDA scheme
Who qualifies
- The unit is an MSME as defined under the Micro, Small and Medium Enterprises Development Act 2006 and is located in Uttar Pradesh.
- The unit is registered with the Export Promotion Bureau UP and the UP Export Promotion Council when the work is done.
- The expense falls in one of the nine categories, and the money has actually been spent.
- For fairs, the fair was organised by an eligible body or was recommended or notified by the Centre, a state, an apex trade body, a commodity board or a commercial embassy.
Who does not qualify
- A unit that has taken a full or partial benefit of a similar nature under any central or state scheme for the same purpose. Clause 8 of the order bars this.
- A unit that is not registered with both the Bureau and the Council when the money is spent.
- A claim for an expense outside the nine categories. Clause 5(6) says such claims are sent up with a recommendation to reject.
- A unit that gives wrong or hidden facts. Clause 11 says the whole amount is then recovered like arrears of land revenue and the unit is blacklisted from future government financial assistance.
Individual exporters and organisers
Categories 1, 2, 3, 7, 8 and 9 pay the exporter who takes part or spends. Categories 4, 5 and 6 pay the organising body, such as an export promotion council, a commodity board or an exporters’ organisation. They also set minimum numbers of exhibiting units. An individual exporter does not claim in these three. An organiser who wants to claim should read clause 3 closely, because the number of participating units, the one month notice and the 50% advance are all conditions.
The 120 day clock: when it starts for each expense
Clause 5(1) says the claim must be filed online within 120 days of the work. The order sets a different start date for each type of expense, and a claim filed after the 120th day is out of time.
| Type of expense | The 120 days are counted from |
|---|
| Fairs, exhibitions and buyer-seller meets | The date on which the fair ends |
| Free trade samples | The dispatch date of the first sample in the claim, and the date of the invoice issued for that sample. All samples in the claim must belong to the financial year of the claim |
| Advertising, catalogue printing, website and digital marketing | The date of the catalogue printing invoice, or the date of website development |
| Quality control certifications | The date on which the certificate is issued |
For samples, the first sample starts the clock for the whole claim. If you send samples over four months, the claim must still be filed within 120 days of the first sample in it, or you must file in separate claims. Plan the claim before the first shipment.
A dated example of the 120 days
The two examples count calendar days and use illustrative dates. The order does not say whether the start date itself is counted.
| Event | Start date | Last day to file (120 days) |
|---|
| A foreign fair ends | 15 March 2027 | 13 July 2027 |
| A website is completed | 10 December 2026 | 9 April 2027 |
| The first sample in a claim is dispatched | 1 February 2027 | 1 June 2027 |
| A quality certificate is issued | 20 January 2027 | 20 May 2027 |
How to claim, stage by stage
Stage 1. Before you spend
Check that the Udyam registration, Importer Exporter Code (IEC), Export Promotion Bureau UP registration and UP Export Promotion Council registration are active and carry the same name and address. For a fair, confirm that the organiser or the fair qualifies under clause 3. Pay through the unit’s bank account and keep every invoice. Decide the claim category before you spend, because the cap and the clock depend on it.
Stage 2. Filing
File the claim online within 120 days of the start date for that category. Upload copies of all the documents the portal asks for. The order says the committee fixes the list of documents and may change it, so use the list on the current portal screen.
Stage 3. After filing
Government Order 811 has three review steps after you file: the district, the Bureau and the committee. The time limits are as follows:
| Step | Time limit in the order |
|---|
| Correct mistakes in your own application | Up to 15 days from the date of application |
| Claim becomes visible on the district portal | After those 15 days |
| Deputy Commissioner Industry examines a complete claim and forwards it to the Bureau | Within 21 days of the claim becoming visible |
| Incomplete claim: you upload the missing papers | Within 15 days of the gap being marked |
| Deputy Commissioner Industry examines again and forwards it | Within 21 days of the papers being completed |
| Bureau receives a clearly recommended claim online | Within 15 days |
| Committee | The claim goes on the agenda. The order gives no time limit for the committee |
A dated example of the processing time
The example below uses an illustrative filing date and counts calendar days. It shows the latest dates if every step runs to its limit.
| Event | Latest date if filed on 1 March 2027 |
|---|
| Last day to correct your own application (15 days) | 16 March 2027 |
| District examines and forwards a complete claim (21 days) | 6 April 2027 |
| If the claim is marked incomplete on 6 April: your reply (15 days) | 21 April 2027 |
| District examines again (21 days) | 12 May 2027 |
| Bureau receives the claim online (15 days) | 27 May 2027 |
So a claim can spend about three months in review before it even reaches the committee agenda, and the order sets no time limit after that. Filing early is the only part of the process you control.
The lapse penalty
If the claim is filed after the 120 days, it is outside the order. If your reply to an incomplete claim is not uploaded within 15 days, the order treats the claim as cancelled on its own. The order describes no way to revive a claim in either case.
The Authorised Committee
| Member | Role in the committee |
|---|
| Export Commissioner, Export Promotion Bureau UP | Chair |
| Director, Agriculture Marketing and Foreign Trade Department, Uttar Pradesh | Member |
| Finance Controller, Directorate of Industries and Enterprise Promotion, Uttar Pradesh | Member |
| Deputy Commissioner Industry of the district concerned | Member |
| Additional or Joint Export Commissioner, Export Promotion Bureau UP | Member Secretary |
Clause 6 gives this committee the power to fix the filing process, the documents a unit must provide and any change to them. Clause 12 gives it the power to interpret the order. Claims are approved first come first served and paid only within the available budget, so the committee’s decisions and the portal can add detail that the order does not spell out.
Planning a fair, a website or a sample shipment and unsure how to claim it?
Message Rasp International on WhatsApp and we will check the category and the dates with you before you spend.
See our DGFT consultants service.
Keep every certificate, affidavit and invoice in one claim filePapers and evidence for a claim
The order says copies of all required documents are uploaded with the claim and that the committee fixes the list. It does not print a list. The order pays 75% of actual spending, so the practical evidence below is what a reviewer would need to see that the money was spent. Treat it as a working checklist and confirm the final list on the portal.
| Expense | Evidence to keep | The mismatch that comes back as a query |
|---|
| Foreign fair space rent | Organiser’s invoice or receipt for the space, proof of payment from the unit’s bank account, proof that the fair qualifies under clause 3 | The payer name differs from the registered unit, or nothing shows that the organiser or fair is eligible |
| Economy class air travel | Ticket showing economy class, boarding passes, proof of payment, proof that the traveller is the owner, partner, director or an authorised person | Business class ticket, or a second traveller included in the claim |
| Website, digital marketing and catalogue printing | Developer or agency invoice, proof of payment, proof of the completion date or the printing invoice date | The invoice date falls outside the 120 days, or the invoice name differs from the unit |
| Free trade samples | Invoice for each sample consignment, dispatch proof, proof of delivery to the foreign buyer | Samples from more than one financial year in one claim, or a clock counted from the wrong sample |
| Quality certification | Certificate with its issue date, certifying body invoice, proof of payment | The certificate is not on the committee’s list |
Where claims go wrong
| Failure | What you see | What actually broke |
|---|
| A late claim | The claim is not accepted | The claim was filed after 120 days from the start date for that expense |
| No reply to a query | The claim is treated as cancelled | The missing papers were not uploaded within 15 days |
| A fair that does not qualify | The claim is recommended for rejection | The fair was not organised by an eligible body and was not recommended or notified by one of the listed bodies |
| Travel above the limit | The travel amount is cut down | The claim covered more than one traveller, or the assistance exceeded the exporter’s own space rent spending |
| A second benefit for the same expense | Recovery and blacklisting if found | A similar benefit was taken under another central or state scheme (clauses 8 and 11) |
| An unregistered unit | The claim is not eligible | The unit was not registered with the Bureau and the Council when the money was spent |
| Samples split over two years | The claim is sent back | Samples belonged to more than one financial year |
MDA compared with the other UP export orders
The UP Export Promotion Policy 2025-30 has several orders, and each pays on a different trigger. Amounts below are summarised from each order. Check the original order before you file.
| Scheme and order | What it pays | Cap | Claim window |
|---|
| Marketing Development Assistance, GO 811/18-4-2025 dated 6 November 2025 | 75% of actual spending on fairs, travel, websites, samples and certification | Rs 25 lakh per unit per year | 120 days |
| Export performance incentive, GO 836/18-4-2025 dated 10 November 2025 | 1% of growth in FOB value over the previous year | Rs 20 lakh per unit per year | By 30 November of the next financial year |
| Freight to gateway port, GO 828/18-4-2025 dated 6 November 2025 | 30% or Rs 20,000 per 20 ft container and Rs 40,000 per 40 ft container | Rs 30 lakh a year | 180 days |
| Air freight, GO 829/18-4-2025 dated 6 November 2025 | 30% or Rs 150 per kg | Rs 10 lakh a year | 180 days |
| E-commerce onboarding assistance, GO 874/18-4-2025 dated 3 December 2025 | 75% of first year platform fees without tax, one platform | Rs 3 lakh | After one full year, within 90 days |
Because clause 8 of Government Order 811 bars a similar benefit for the same purpose, a unit that uses several orders should keep each claim tied to a different expense. Sample freight, for example, may fit the air freight order, while the cost of the sample itself fits this order. Read the conditions of each order before you split a bill between them.
Not yet confirmed
- Whether stall building or fitting costs are covered. The order pays on space rent (the rent of the exhibition space). It does not mention stall construction. Confirm with the Export Promotion Bureau UP before you plan a claim around it.
- Which fairs qualify in practice. The order names the type of organiser and the bodies that can recommend or notify a fair, but it does not list fairs. Check that the fair is on an official list before you book space.
- The travel limit wording. The order says travel assistance cannot exceed the amount the exporter spent as the exporter’s share of space rent. It does not say whether this means the full rent paid or only the part not reimbursed. Confirm on the portal.
- Whether spending before 6 November 2025 can be claimed. The order replaces earlier orders and takes effect immediately, and it does not say how work done earlier is treated.
- The list of quality certifications. The order leaves the list to the committee. Check the current list before you pay for a certificate.
- The direct link to the order PDF and the portal address. Check both on the official site before you file.
What the order does not say
A reader should know where the order is silent, because those are the points on which consultants and websites most often guess.
- It does not list the documents for a claim. Clause 6 leaves the list to the committee.
- It does not set a time limit for the committee to decide a claim.
- It does not describe an appeal against a rejected claim. Clause 12 gives the committee the power to interpret the order.
- It does not state a retention period for records.
- It does not say how the money is treated for income tax or GST. Ask your Chartered Accountant.
- It does not offer a fast track. Claims are taken in the order they come in.
What the UP MDA scheme will not do
- It will not pay more than Rs 25 lakh per unit per financial year across all categories.
- It will not pay for an expense that has not actually been spent, or for a fair that does not meet the organiser conditions.
- It will not guarantee payment. Claims are paid first come first served and only within the available budget.
Pre-spend and pre-filing checklist
- Confirm that Bureau and Council registration are active before you spend any money.
- Decide which of the nine categories the expense falls into and note its cap.
- For a fair, confirm that the organiser or the fair qualifies under clause 3.
- Pay from the unit’s own bank account and keep the invoice and the payment proof together.
- Note the start date of the 120 days for that category and write the last filing date in your diary.
- For samples, plan the claim before the first sample leaves and keep all samples in one financial year.
- Check that the name and address on the invoice match the Udyam certificate and the IEC.
- Confirm that no similar benefit is being taken for the same expense from another scheme.
- Upload every document in one go and check the portal list for any new requirement.
- File early and diarise the dates 15 days and 21 days after filing.
- Reply to any query within 15 days and keep the upload time.
- Keep the claim file, the invoices and the portal acknowledgement for as long as your auditor advises.
Plain words for the terms used on this page
| Term | Meaning |
|---|
| MDA (Marketing Development Assistance) | The common name for the marketing support programme in Government Order 811 |
| MSME | A micro, small or medium enterprise as defined under the Micro, Small and Medium Enterprises Development Act 2006 |
| Buyer-seller meet | An event where exporters meet foreign buyers, often organised by an export promotion council |
| Space rent | The rent paid for the exhibition space at a fair |
| Free trade sample | A sample of a product sent to a foreign buyer without charge |
| Udyam registration | The government registration that records a unit’s MSME category |
| IEC (Importer Exporter Code) | The code issued by the Directorate General of Foreign Trade that every exporter needs |
| DBT (Direct Benefit Transfer) | A payment made straight into the unit’s bank account |
| Authorised Committee | The committee headed by the Export Commissioner that approves claims |
| Arrears of land revenue | The way the government recovers dues from a person, used in clause 11 for wrongly claimed money |
Frequently asked questions
How much can I claim under the UP MDA scheme?
Government Order No. 811/18-4-2025 pays 75% of actual spending in each category, with a cap for each. The total for one unit in one financial year across all categories is limited to Rs 25 lakh.
What is the last date to file an MDA claim?
The claim must be filed online within 120 days of the work. The count starts when the fair ends, when the first sample in the claim is dispatched, on the date of the printing invoice or website completion or when the certificate is issued.
How much can I claim for a foreign trade fair?
For a foreign fair, the order pays 75% of space rent up to Rs 3.25 lakh. It also pays 75% of economy air travel up to Rs 1.25 lakh for one person, subject to the rule that travel assistance cannot exceed the exporter’s own space rent spending.
How much can I claim for a fair held in India?
For an international level fair in India, the order pays 75% of space rent up to Rs 75,000. It also pays 75% of economy travel by bus, rail or air for one person, up to Rs 30,000.
Is website development covered by the UP MDA scheme?
Yes. Category 7 covers advertising in foreign newspapers and magazines, catalogue printing, website development, digital cataloguing, digital content, digital marketing and social media advertising. The order pays 75% of actual spending up to Rs 1 lakh. The 120 days run from the invoice or the website completion date.
How much can I claim for free trade samples?
The order pays 75% of the actual cost of free trade samples sent to foreign buyers, up to Rs 2 lakh per exporter per year. All samples in one claim must belong to the same financial year as the claim.
Are quality certifications covered?
Yes. Category 9 pays 75% of actual spending on quality control certifications, with up to Rs 25 lakh per exporter per year for that category. The committee can update the list of certificates, so check the current list on the portal.
Can I claim MDA together with another scheme?
Not for the same expense. Clause 8 allows assistance only if the unit has not taken a full or partial benefit of a similar nature from any central or state scheme for the same purpose. Different schemes that pay for different expenses are a separate question.
What happens if my claim is incomplete?
The district marks the gap online. You must upload the missing papers within 15 days or the claim is treated as cancelled. After you complete it, the Deputy Commissioner Industry has 21 days to examine it again and forward it.
Is payment guaranteed once I file?
No. Claims are approved first come first served and paid by DBT only within the available budget. Claims that cannot be paid in one financial year may be carried to the next at the committee’s decision.
Do I need a consultant to file an MDA claim?
No. The exporter can file on the portal. A consultant such as Rasp International can check the category, the dates and the evidence, file the claim and track queries, but approval stays with the committee.
Can an organiser of a fair claim under this order?
Yes, under categories 4, 5 and 6, if the organiser is an eligible body such as an export promotion council or exporters’ organisation. Minimum numbers of participating units apply, and an organiser abroad must apply at least one month before the event.
How Rasp International handles Government Order 811 claims
Rasp International is an ISO 9001:2015 certified EXIM and DGFT consultancy based in Agra, with a family legacy in international trade since 2005 and more than 500 exporters served. For this order we check the category and the cap before you spend, match the Udyam, IEC and registration details, set the 120 day dates, prepare the evidence file and track the claim after filing.
The order puts approval and payment with the Authorised Committee, so we do not promise either. What we can do is make sure the claim is complete, consistent and early.
Message Rasp International on WhatsApp to book a consultation. See also our DGFT consultants service.
Sources
- Government of Uttar Pradesh, Government Order No. 811/18-4-2025 dated 6 November 2025, Quick Export Development Incentive Scheme, marketing support programme for exporters at international level. The order is in Hindi. Official copy: upepc.org.
- Government of Uttar Pradesh, Government Order No. 684/18-4-2025/18-4099/31/2025 dated 3 September 2025, UP Export Promotion Policy 2025-30.
- Government of Uttar Pradesh, Government Orders No. 828, 829, 836 and 874 (each /18-4-2025) under the same policy, as dated in the comparison table.
This is general guidance. Rules change. Verify against the current order or the current portal screen before you file or pay.
Related: UP export subsidy schemes 2025-30, all schemes and deadlines | UP Export Performance Incentive, Government Order 836 | Export Promotion Bureau and UP Export Promotion Council registration | Export website for UP exporters