Selling on a Global Marketplace: UP Pays 75% of First Year Fees

Verified as on 8 October 2026 against UP Government Order No. 874/18-4-2025 dated 3 December 2025, section 8.4 of the UP Export Promotion Policy 2025-30, Foreign Trade Policy 2023 Chapter 9 and DGFT Notifications No. 67/2025-26, 27/2026-27 and 36/2026-27. Written by Pratham Agarwal, Founder, Rasp International.

Key facts at a glance

Why we wrote this guide

A seller who onboarded on 3 December 2025, the day Government Order 874 took effect, cannot file before December 2026, because paragraph 2(1) demands a full active year first. As of 8 October 2026 we have also not seen any list of platforms notified by the Authorised Committee, a test no seller can check alone.

Rasp International prepares and files UP export subsidy claims in the client unit’s own name. We wrote this guide because Government Order 874 mistakes are made before the fee is paid, when they can still be avoided.

What the UP E-commerce Onboarding Assistance Scheme is

The UP E-commerce Onboarding Assistance Scheme is a one time reimbursement that pays back 75% of the first year onboarding fees an Uttar Pradesh MSME exporter pays to one notified international e-commerce platform, administered by the Export Promotion Bureau, Uttar Pradesh under the UP Export Promotion Policy 2025-30. Its annexures hold the claim form, affidavit and Chartered Accountant (CA) certificate. Our guide to every UP export subsidy scheme compares the other orders.

The Authorised Committee is a six member body that decides Government Order 874 claims and notifies eligible platforms from time to time. Under paragraph 3 the Bureau’s Additional Commissioner chairs it, with the Finance Controller, the Deputy Commissioner Industry, the Additional or Joint Export Commissioner and representatives of the regional Directorate General of Foreign Trade (DGFT) office and the Open Network for Digital Commerce (ONDC). ONDC’s seat makes no app eligible.

An international e-commerce platform, for Government Order 874, is a platform that facilitates trade abroad, offers international payments under the rules and has been notified by the Authorised Committee, all three together (condition (5)). Our full the order e-commerce onboarding guide has more.

Central rules that sit next to Government Order 874

The export itself runs under Foreign Trade Policy 2023 (FTP), amended in 2026 in three ways that touch online sellers.

Which marketplace fees Government Order 874 covers and which it does not

The Government Order 874 claim form takes three fee lines charged by the platform: line 1, the one time account registration or subscription fee; line 2, the platform or seller fee, one time only; line 3, any other eligible onboarding fee. Line 4 totals them exclusive of taxes and line 5 claims 75%, up to Rs 3.0 lakh. Policy section 8.4 lists more fee types, so those rows read Ask first.

Free first review

Check your marketplace fees before you pay

Send the platform type, your onboarding date and the fees on the invoice. We check which lines fit the Government Order 874 claim form and what to confirm with the Export Promotion Bureau first.

• Eligibility checked against the Government Order, paragraph by paragraph
• Papers prepared and the claim filed in your unit's name, or guidance if you file yourself
• One point of contact until the money reaches your account

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How Government Order 874 compares with the schemes people confuse it with

A Dak Ghar Niryat Kendra (DNK) is a post office export centre linked to Foreign Post Offices so artisans and MSMEs can ship parcels abroad (FTP 2023 paragraph 9.12). UP pays DNK postage under Government Order 838 and digital publicity under Government Order 811 item 7, not Government Order 874.

Paragraph 5 of Government Order 874 bars a similar benefit for the same purpose from any central or state scheme, so each cost belongs in one claim. The central Credit Assistance for E-Commerce Exporters (DGFT Trade Notice No. 31/2025-26 dated 6 March 2026) supports working capital, not fees. See our UP post office export subsidy guide and UP marketing support scheme guide.

Where the policy, the order and the form do not match

Three texts govern this scheme, and they do not say the same thing.

The practical rule: claim the Annexure I lines with confidence, and ask the Export Promotion Bureau in writing before counting first year referral, closing, shipping, warehousing or logistics fees.

Two smaller gaps: Government Order 874 calls the help one time yet writes the cap per year, so plan on one claim, and it omits the Unique Document Identification Number (UDIN) that the Institute of Chartered Accountants of India requires on CA certificates.

How to verify and what to keep: verify UP Government Orders on the state’s shasanadesh.up.gov.in portal, download Government Order 874 from the UPEPC government order page and write to the Bureau naming the platform and any earlier account. Keep the reply, every invoice and each bank debit. Our guide to the Rs 3 lakh RCMC exemption covers Notification No. 36/2026-27.

Who can claim the UP e-commerce export subsidy

Government Order 874 is open to Uttar Pradesh MSME exporters that meet every condition below.

Who qualifies

• An MSME unit of Uttar Pradesh under the MSME Development Act 2006, as amended.
• Registered with the Export Promotion Bureau and the UP Export Promotion Council (UPEPC) at the time of the work; our Export Promotion Bureau and UPEPC registration guide explains both.
• Onboarded on one notified international platform (conditions (3) and (5)) that is the unit’s first international registration (Annexure I).
• Active on it for one year (paragraph 2(1)), with at least one export through it in that year (condition (4)).
• No similar benefit for the same fees from any central or state scheme (paragraph 5).
• Merchant or manufacturer: section 8 of the policy makes merchant exporters eligible under all its schemes.

Who is not eligible

• Units that are not MSMEs, or are outside Uttar Pradesh.
• Units that paid before holding both registrations; see why you register before you spend.
• Claims for a second platform, or on a domestic-only or un-notified platform.
• Units that cannot sign the first registration declaration.
• Sellers who closed the account early or never shipped through it.
• Units found to have misused help: paragraph 7 recovers the whole amount like revenue dues and blacklists the unit.

Edge cases under Government Order 874

You already sell on another international platform

Condition (3) of Government Order 874 allows one platform, and the Annexure I declaration ties the claim to your first international registration. If your unit had an overseas seller account before, tell the Bureau in writing before paying for a new one.

Your first export ships after the onboarding year

Condition (4) of Government Order 874 needs one export through the platform in the onboarding year, which paragraph 2(1) runs from the onboarding date. An order shipped on day 370 does not rescue an empty year. Ship within three months, so a cancelled or returned order leaves time for another.

You onboarded before 3 December 2025 or before registering

Paragraph 9 makes Government Order 874 effective immediately from 3 December 2025, and the order is silent on earlier onboarding. Registration is stricter: both registrations must exist at the time of the work, so treat a fee paid before either as lost unless the Bureau says otherwise in writing.

How to claim, stage by stage

A Government Order 874 claim runs from onboarding day to day 90 after the first year. Illustrative dates assume onboarding on 1 February 2026; our UP export subsidy deadlines guide compares the other UP orders.

Stage 1: before you pay the platform

1. Check your registrations. Annexure I asks for both membership numbers, Udyam, the Importer Exporter Code (IEC) and your bank’s Authorised Dealer (AD) code.
2. Get the platform confirmed in writing. Ask the Bureau whether it is notified under condition (5) and keep the reply.
3. Ask for split invoices. Each fee on its own line with invoice number and date, taxes shown separately.

Stage 2: filing the claim

1. Fill Annexure I. Unit details, platform name, products listed with description, onboarding date, first year period and fee lines 1 to 5 with invoice numbers; sign the first registration declaration.
2. Swear Annexure II. The affidavit on Rs 10 stamp paper states claims filed in the financial year, MSME category, merchant or manufacturer status and that no other grant was received for the claim.
3. Get Annexure III and upload everything. Annexure III is a CA certificate on letterhead that certifies the platform, financial year, net fees excluding taxes and the 75% admissible amount; ask for a UDIN. Paragraph 2(2) requires all records at filing.

Stage 3: after filing

1. Use the 15 day windows. Correct your own errors within 15 days of filing (paragraph 2(3)), and answer any revert within 15 days or the claim is cancelled automatically (paragraph 2(6)).
2. Wait for the committee. Approved claims are paid by Direct Benefit Transfer (DBT) within the budget; unpaid ones may roll over (paragraph 4).

Fast track: none. Paragraph 6 gives units that join fairs through the Bureau or UPEPC priority in payment, not faster examination.

Sector examples for Uttar Pradesh sellers

These are illustrative composites with round numbers, not real clients, applying 75% to the safe Annexure I fees, then the Rs 3,00,000 cap. For the setup itself, see our cross-border e-commerce export setup guide.

Engineering and metalware: Moradabad brass

Illustrative example. A Moradabad brass unit pays Rs 5,00,000 of one time fees; condition (1) caps the claim at Rs 3,00,000. Document: the invoice behind each line. Pitfall: a costlier plan never lifts the claim past the cap. See our Moradabad export subsidy guide.

Textiles, carpets and apparel: Bhadohi, Lucknow and Noida

Illustrative examples. A Bhadohi rug maker claims on Rs 2,00,000, not the Rs 2,36,000 paid with GST, because the Annexure III certificate states net fees. A Lucknow embroidery seller billed in dollars uses the bank’s rupee debit in Annexures I and III, as Government Order 874 names no exchange rate. A Noida apparel seller claims Rs 60,000 and asks the Bureau about Rs 1,20,000 of monthly fees, which would lift the claim to Rs 1,50,000.

Handicrafts: Saharanpur woodcraft

Illustrative example. A Saharanpur woodcraft unit pays Rs 1,20,000 in platform fees and Rs 40,000 to a photographer, and claims Rs 90,000. Document: separate invoices. Pitfall: photography is not a platform fee; try Government Order 811 item 7.

Food and agriculture: Varanasi spices

Illustrative example. A Varanasi packaged spice seller claims Rs 60,000, but food category approval pushes the first export to month eleven. Document: the order record and export invoice. Pitfall: one more month of delay and condition (4) would have failed.

Leather and footwear: Agra shoes

Illustrative example. An Agra footwear exporter pays Rs 1,00,000 in one time fees, Rs 1,50,000 on ads and Rs 50,000 in referral fees. The safe claim is Rs 75,000; if the Bureau accepts the referral fees under policy section 8.4, it becomes Rs 1,12,500. Pitfall: counting them without that written view. See our Agra export subsidy guide.

Cautionary tale: the seller who switched platforms in month ten

Illustrative composite. A Kanpur leather goods unit onboards on 1 March 2026, pays Rs 2,00,000 of one time fees and ships in May. In December, month ten, it moves to a cheaper platform and closes the first account.

In March 2027 neither claim works: the first platform fails paragraph 2(1), the second fails condition (3) and the declaration. The point of no return was the day the first account closed; until then a Rs 1,50,000 claim was intact.

How Rasp International handles a Government Order 874 claim

Rasp International runs a Government Order 874 claim from before the first payment to the decision and, when engaged, files it end to end in the client unit’s name. Self-filers get the same checks as guidance.

1. Registration check. We confirm both state registrations, Udyam, IEC and AD code before any fee. Why it matters: Government Order 874 needs them at the time of the work.
2. Written platform confirmation. We help you ask the Bureau about the platform and earlier accounts. Why it matters: no notified list has been seen.
3. Fee map. We sort every invoice line into covered, ask first or outside. Why it matters: the form and policy section 8.4 differ.
4. Onboarding year calendar. We fix the year end, an export target and day 90. Why it matters: paragraph 2(1) gives no second window.
5. First export file. We keep the order, invoice, shipping and payment records together. Why it matters: condition (4) rests on it.
6. Claim pack and CA reconciliation. We prepare Annexures I and II and match your CA’s Annexure III to every invoice and bank debit. Why it matters: a mismatch is the easiest reason for a revert.
7. Filing and both 15 day windows. We file, recheck within the self-correction period and answer any revert in time. Why it matters: an unanswered revert is cancelled automatically.

Approval and payment rest with the government, so Rasp International promises neither. See our e-commerce export setup service for the wider build.

Honest limits

Government Order 874 will not do three things.

• It will not pay for outside help. Agency fees, freelance content, software and bank charges are neither platform listing fees under policy section 8.4 nor fee lines in the Government Order 874 form.
• It will not pay twice. One platform, the first year and Rs 3,00,000 per exporter unit per year are the outer limits in conditions (1) to (3).
• It will not tell you when you will be paid. Government Order 874 prints no decision deadline, no payment date and no appeal route, and pays first come, first served within the budget.

What Is Not Yet Notified, Checked on 16 October 2026

Open as of 8 October 2026. Check each with the Export Promotion Bureau in writing unless stated.

• The notified platform list. None seen under condition (5).
• Policy fee list versus the form. Whether first year referral, closing, shipping, warehousing and logistics fees from policy section 8.4 can be claimed.
• When the platform must be notified. Condition (5) applies its test when you apply for reimbursement; a platform notified after you onboard is not addressed.
• Exchange rate and monthly fees. Government Order 874 is silent on both.
• Onboarding before 3 December 2025. Not addressed.
• Counting the year and the 90 days. Whether onboarding day is day one is not stated.
• What active means. Suspension or paused listings are not addressed; keep dated monthly screenshots.
• Returned export orders and Exporter-on-Record sales. Whether either meets condition (4) is not addressed; ship more than one order.
• Inflation adjustment. Section 8 of the policy says amounts are adjusted annually for inflation; no revised Government Order 874 cap has been seen.
• Portal address and tax treatment. Government Order 874 prints neither; ask the Bureau for the portal and your CA about tax.

Frequently asked questions

Which e-commerce platforms are eligible for the UP onboarding subsidy?

Only platforms that facilitate trade abroad, offer international payments under the rules and are notified by the Authorised Committee under condition (5) of Government Order 874 dated 3 December 2025. No notified list has been seen as of 8 October 2026, so get the Bureau’s confirmation in writing.

Is GST included when calculating the 75% reimbursement?

No. Line 4 of the Government Order 874 Annexure I asks for the total fee exclusive of taxes, and the Annexure III CA certificate states net fees excluding taxes. Remove GST, foreign VAT and withholding from each invoice, then apply 75%, up to Rs 3,00,000.

Are referral, shipping and warehousing fees covered under Government Order 874?

Possibly, but confirm first. Section 8.4 of the UP Export Promotion Policy 2025-30 lists first year referral, closing, shipping, warehousing and logistics fees, while the Government Order 874 claim form lists only one time registration, subscription and seller fees. Ask the Bureau in writing before counting them.

Can I claim the UP e-commerce subsidy for two marketplaces?

No. Condition (3) of Government Order 874 limits the help to one platform, and the Annexure I declaration ties the claim to your first registration on an international e-commerce platform. If you ever had another international seller account, tell the Bureau in writing first.

When can I file the Government Order 874 claim?

Only after one full year on the platform. Paragraph 2(1) of Government Order 874 requires the unit to stay active for one year from onboarding, then file on the Export Promotion Bureau portal within 90 days. Mark both dates on onboarding day.

Does a courier or post office shipment count as the export through the platform?

Government Order 874 condition (4) needs one export consignment through the platform in the onboarding year and names no shipping mode. Courier and post are both permitted export routes under paragraph 9.05 of Foreign Trade Policy 2023. Keep the platform order linked to its shipping document.

Is the UP e-commerce subsidy taxable?

Government Order 874 says nothing about income tax or GST on the reimbursement. Whether it is taxed as income or reduces the fee expense depends on how your accounts treat government grants, so ask your Chartered Accountant before you book the receipt.

How is the Government Order 874 reimbursement paid?

By Direct Benefit Transfer to the unit’s bank account. Paragraph 4 of Government Order 874 pays approved claims first come, first served within the year’s budget, and unpaid claims may move to the next year at the committee’s decision. No payment date is printed.

What happens if my Government Order 874 claim is rejected?

Government Order 874 prints no appeal route. Ask the Export Promotion Bureau for the reason in writing, since paragraph 8 leaves interpretation to the Authorised Committee. Whether more can be done depends on the case, so build a strong record before filing.

How long should I keep my e-commerce subsidy records?

Government Order 874 sets no retention period, but paragraph 7 lets the government recover the whole amount like revenue dues if misuse or false facts come to light. Keep invoices, bank debits, export papers and screenshots at least as long as your books of account.

Can I correct my Government Order 874 application after submitting it?

Yes, within limits. Paragraph 2(3) of Government Order 874 lets you correct your own mistakes for 15 days from the application date. After that, changes happen only if the Bureau reverts the claim, when you get a maximum of 15 days to upload records.

What if I miss the 90 day deadline under Government Order 874?

Government Order 874 prints no route for late claims and no power to extend the 90 days, so treat day 90 as final. Missing it loses the claim even with perfect papers. File in the first half of the window to leave room for errors.

Can I claim Government Order 874 and another UP export subsidy together?

Yes for different costs, no for the same cost. Paragraph 5 of Government Order 874 bars a similar benefit for the same purpose from any central or state scheme. Platform fees go under Government Order 874; post office postage belongs under Government Order 838.

Do I need a consultant to file the UP e-commerce subsidy claim?

No. Any eligible unit can file a Government Order 874 claim itself on the Export Promotion Bureau portal. Rasp International files it end to end in the unit’s name when engaged, or guides your team if you file. Approval and payment rest with the government.

Can a new exporter or a merchant exporter claim the onboarding subsidy?

Yes, on the texts as they stand. Section 8 of the UP Export Promotion Policy 2025-30 makes merchant exporters eligible under all its schemes, and Government Order 874 sets no minimum export history. The unit still needs MSME status, both registrations and one platform export.

Your checklist for this week

• Check that your Export Promotion Bureau and UPEPC registrations are in place, with dates, before you pay any platform.
• Write to the Export Promotion Bureau naming your platform, ask whether it is notified under Government Order 874 and mention any earlier international seller account.
• Ask the platform for invoices showing each fee on its own line, with taxes separate.
• Mark your onboarding date, year end and day 90, and plan your first export within three months.

About Rasp International

Rasp International is an ISO 9001:2015 certified EXIM and DGFT consultancy founded in 2019. When engaged, we prepare the papers and file end to end in the client unit’s name, or guide clients who file themselves. Portal logins are held by both the client and our team, every client signs a confidentiality agreement and documents are kept in encrypted storage.

Sources

Tier 1: government orders, policy, notifications and trade notices

1. Government of Uttar Pradesh, Government Order No. 874/18-4-2025 dated 3 December 2025, conditions (1) to (5), paragraphs 2 to 9 and Annexures I to III (Hindi). Copies: UPEPC government orders; authenticity check: shasanadesh.up.gov.in.
2. Government Order No. 684/18-4-2025/18-4099/31/2025 dated 3 September 2025, UP Export Promotion Policy 2025-30, English text sections 8 and 8.4 (Hindi prevails): Invest UP policy PDF.
3. Government Orders No. 838/18-4-2025 dated 10 November 2025 and No. 811/18-4-2025 dated 6 November 2025, same source: UPEPC government orders.
4. DGFT, Foreign Trade Policy 2023, Chapter 9, paragraphs 9.01, 9.05, 9.12 and 9.13 to 9.19: Chapter 9 PDF.
5. DGFT Notification No. 67/2025-26 dated 27 March 2026, courier value limit withdrawn from 1 April 2026: notification PDF.
6. DGFT Notification No. 27/2026-27 dated 5 August 2026, Inventory-based Cross-border E-Commerce Export Framework: notification PDF.
7. DGFT Notification No. 36/2026-27 dated 15 September 2026, RCMC exemption inserting paragraph 2.57(c): notification PDF.
8. DGFT Trade Notice No. 31/2025-26 dated 6 March 2026, Credit Assistance for E-Commerce Exporters: guidelines PDF.

Tier 2: export promotion council circulars

1. Export Promotion Council for Handicrafts, e-Craftcil Issue 130, copy of Notification No. 67/2025-26: bulletin PDF.

This is general guidance. Rules change. Check the current order or notification, or speak to us, before you act.

Related: UP e-commerce onboarding assistance guide | UP post office export subsidy | Register before you spend on a UP subsidy